Article: 3-Part Social Media Strategy That Actually Works

Part 1: Align Daily/Weekly Content Strategy With Goals

  • Specific Have you been specific in what you want to achieve? 
  • Measurable How will you know if you’ve achieved your goal? 
  • Achievable Is this a goal that you can achieve?
  • Relevant Is this goal aligned with your mission, vision and values? 
  • Time Specific When do you want to achieve this goal by?

Part 2:  Create Your Daily Social Media Workflow

Everyday create a social media checklist with steps you will take to increase engagement, traffic and sales. 

Example: Schedule two posts for Twitter, thank RT's and thank new followers.

Part 3: Track, Measure and Adjust

Use these tools to measure conversations, interaction. engagement and shares: