In 2016 we will see the following trends happen in search:
1. Video Content Will Overtake Written Content in ROI for B2C Industries and Brands.
2. Mobile-Optimization Will Become More Important than Desktop Optimization.
3. Digital Assistants Will Change the Way We Think About Search Queries.
4. Aggregated Content Will Diminish the Power of News and Event Coverage.
5. Social Content Will be More Readily Indexed.
6. Deep Links in Apps Will Become More Important.
7. Local Search Will Get Even More Local.