Article: Top 10 Analytics tips from Data Marketing 2015 Conference

1.      Focus on people, not percentiles.

2.      Ask questions that matter.

3.      Analyze your failures. 

4.      Crunch numbers but stay creative.

5.      Listen.

6.      Consider the context.

7.      Aim for value over volume.

8.      Hire the right help.

9.      Create value but don’t creep.

10.    Give and take.