Article: Updated Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goal

Facebook launched "Conversion Lift" which is a measurement tool for Facebook ads in January. New capabilities have been added that will help marketers see which of their Facebook ads are driving their ad objectives best. Some of the new features are:

  • Measure Facebook Ads against each other

  • Understand online and offline impact

  • Set up a conversion lift test