Article: Why You Need An Independent Analytics Audit

Received a KPI report from your marketing agency and something seems off? Here are some ways that an independent auditor can help you make sense of your suspicions. 

1. Independent auditors know industry best practices.
2. They do not have a set agenda.
3. The findings are unbiased.
4. The sole goal is to find and report on the truth.
5. There are no incentives to hide or misrepresent facts.