1. Generate a constant stream of quality content.
2. Use each social media network to its best ability.
3. Telling stories sells product.
4. Respond immediately, and be a human.
5. Have social media contests.
6. Specialized Twitter accounts.
7. Do Q & As.
8. Introduce yourself to new markets by following and engaging influencers.
9. Do one thing really, really well.
10. Post a call to action.
11. Have a signature move.
12. If all else fails, be yourself.