What the World Needs is a New Browser - Vivaldi

Seriously. I thought we had enough Internet browsers. I use 3 on a regular basis. I use Chrome as my main working browser. I login using my work ID. I use Firefox to access client related programs like our CRM (Solve 360), Google Analytics, and Google AdWords. Up until today I was using Microsoft Edge to log into my personal email. 

But today I heard about a new browser program called Vivaldi. You can read a long article by Fast Company here. So far the advantages that I see are:

1. Fast loading time
It's fast. Enough said.

2. Panels
This feature is loaded from the left side toolbar. Essentially, you can open up another "tab" and view another website. I'm often looking at 2 different websites or programs at the same time. In the screenshot below you can see that I have opened up our website in the panel and I'm also looking at our tool, SEO-Browser on the right side. This is much simpler to setup than opening a new tab and resizing everything to fit on the screen. There is no "search" capability in the panel - you have to know  the exact URL of the website you want to look at which feels strange. And you can't pop the panel out to be a tab or a new window. That would be nice.

  3. Lot of Customization There is easy access to Settings and lots of options to customize your experience. I haven't tried all the settings. But what I have seen looks great. In contrast to Chrome this program is feature rich. There is a lot to play with. Kinda interesting and fun. Give it a try. Let me know what you think.

 

3. Lot of Customization
There is easy access to Settings and lots of options to customize your experience. I haven't tried all the settings. But what I have seen looks great. In contrast to Chrome this program is feature rich. There is a lot to play with. Kinda interesting and fun.

Give it a try. Let me know what you think.

Incredible Support from Microsoft

I haven't phoned Microsoft for support for many years. In fact, I wasn't even sure that there was such a thing as support from Microsoft. I called, once, about 15 years ago and the experience was terrible. I had to wait in line for 40 minutes, the technician was dumb and I had to pay $35 or something like that for the support call. I haven't bothered to call Microsoft since then.

Until yesterday. And I was overwhelmed with the speed and ease that my issue was resolved.

For the last 2 weeks I have not been able to download and open Excel and Word files. I sometimes wonder, in the shadow of Google Drive, why I bother with Excel and Word but they are still great products, so I continue to use them.

But I digress. Not being able to open Excel files is a real pain. Yesterday I was even contemplating re-building a spreadsheet for an Mx3 Metrics client. But in a last ditch effort I decided to call Microsoft Support.

Wow. Was I ever surprised. I filled out a form for a call back. Wait time was supposed to be 1 minute which I didn't believe but it was actually true - I got a call back right away. I wasn't put on hold or redirected to another person. The technician asked me all the right questions. She diagnosed the issue. We connected remotely and she fixed the problem. Bada bing bada boom. Done.

I was very impressed.

Easy Screenshots using Lightshot

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I use screenshots all the time. For example, in nearly all my blog posts. I was using Alt-Print Screen to capture the screen and then modify the image in Paint. But I have found a new way to do this that is as simple as clicking the Print Screen button, highlighting the area and then copy-paste into programs like Word or Google Docs. 

The program is called Lightshot and it works fantastically. 

See: https://app.prntscr.com/en/index.html 

Here is a link to the demo video.

Try it and let me know what you think.

Using Google Analytics to Track Sessions from Email

My business partners and I are spending more and more time with clients to help them determine the Return on their marketing investments. As you can guess, in the age of digital marketing this is becoming increasingly important. Marketing managers are being are being asked to show results and they are held accountable for the money they spend.

One of the areas that I often see as lacking is the ability to track the performance of emails in the form of eNewsletters. Marketing managers are using various email publishing platforms. They know the mechanics of sending out newsletters. They are familiar with measures and metrics related to email campaigns. And email marketing is cost effective - meaning that email doesn't cost very much and it works. 

What marketing managers don't seem to know is how to get track emails to track in Google Analytics. As you can see in the headline image this client had over 8,500 Sessions but only 12 showed up as a result of emails that were sent out. I know for a fact that they send out thousands of emails each month. So where do all these sessions end up in Google Analytics? These are misappropriated to Direct.

So what is the fix? The solution is to help out Google Analytics by adding an attribution code to all the links in the email. This is simpler than it sounds.

The trick is to use a URL Builder and Google just happens to have created one. See Google URL Builder

Google Analytics uses 5 standard dimensions for a campaign which need to be incorporated into the query string of the URL for each ad placement as this example shows:

http://www.domain.com/landing_page.php?utm_campaign=spring-sale&utm_medium=banner&utm_source=handbag.com

The Acquisitions reports in Google Analytics will then enable you to compare media. The table below explains each of these 5 dimensions:

Once you have tagged each link in your email Google Analytics will be able to track the source of the Session on your website. This process is a little time consuming but some email platform automate this process but you have to link the platform to your Google Analytics account. For MailChimp see: http://kb.mailchimp.com/integrations/other-integrations/integrate-google-analytics-with-mailchimp 

Workshop at Creativity & Convergence Conference on Nov 30, 2015

On Nov 30, 2015 Jeff Nelson and Jake Blumes will be facilitating a workshop on using data to help make better marketing investment decisions at the Creativity & Convergence Conference in Calgary, AB.

The conference is hosted and managed by Alberta Council of Technologies. You can find out more details about the conference and register on this page: http://abctech.ca/.

Our presentation will be on Driving Up Revenue - Using Marketing Data and ROMI.

We will cover the following topics:

Many companies are still basing marketing decisions on what they did last year or what is getting attention on news feeds. Only a few companies are make marketing decisions based on data and a metric called Return on Marketing Investment (ROMI). In this session, we will present a model for determining the ROMI for your company and for each of the marketing channels that you are using. We will show you how to collect measures, calculate metrics and select KPIs for marketing, advertising and sales. To illustrate these concepts we will present a case study of a multi-million dollar company that tracks the marketing campaign for every sale generated. We will summarize with a list of 17 essential marketing metrics for customer acquisition. 

This workshop is for business owners and marketers who are involved in marketing, advertising, communications, public relations and promotion.

 

Jeff Nelson is a digital marketing consultant with extensive experience in presenting, facilitation and teaching. His focus for the last few years has been with helping companies understand the return that they are obtaining for the investments they are making in various marketing channels. Return in this case is revenue that the specific metric is Return on Marketing Investment (ROMI). His clients for in this specific area of consulting include: H & R Block, Eye Recommend, Office Gourmet Catering, SAIT Research and Precision Hyundai

Jake Blumes is an accomplished marketer with deep knowledge and expertise in traditional mass media techniques from Direct Mail and Telemarketing lead generation campaigns to Newspaper and Radio advertising. Jake is an advertising, marketing and research professional in Calgary, Alberta and has been on contract with Grants International Inc. since 2005. Prior to that Jake has been in Marketing and Operations with Bell, a Research Consultant with Service Intelligence, a Research Director with Environics and a Director of Market Research with The Faneuil Group.

We hope you can join us at the conference and for our workshop. To register please go this page: http://abctech.ca/.