10 Things I Learned from Joanne: Lesson 1 
Marketing Metrics Jeff Nelson Marketing Metrics Jeff Nelson

10 Things I Learned from Joanne: Lesson 1 

If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.

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Steps for Starting a New Business - Weasel Tail Enterprises

Steps for Starting a New Business - Weasel Tail Enterprises

Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.

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A Simple Formula for Marketing: 1-1-1
Marketing Metrics Marketing Metrics

A Simple Formula for Marketing: 1-1-1

The 1-1-1 marketing strategy simplifies campaigns to focus on one product, one market segment, and one marketing channel. I discuss how to implement this approach and measure success using ROMI (return on marketing investment). Additionally, I offer insights into troubleshooting if results don't meet expectations.

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