Client Profile: Dianne Button, Realtor

With a career spanning more two and a half decades, Dianne Button understands residential real estate and the market. She also knows her clients deserve personal service - when people work with Dianne, there is no handing off to a junior realtor or personal assistant. Dianne takes past clients and prospective clients through each step of the process herself, from the first meeting to completing all the paperwork, to showing the house right through to negotiating any offers and finalizing the sale.

I originally met Dianne at the Calgary Executives Association where we are both members. At CEA she recently won a prize for the best colored poster for World Autism Day sponsored by Autism Calgary. I did one too but it didn't turn out too well. I didn't get a prize.

 

Dianne recently hired Anduro to help her with her social media. Have a look at her Facebook page.

Personalized quality service is why 98 percent of Dianne’s business is return business and referrals. Dianne always welcomes new clients and can be reached @ (403) 860-5235 or visit her webpage: www.century21.ca/dianne.button

Digital Marketing Trends and Predictions for 2017 with Doug Lacombe

Calgary Executives Association is pleased to have Doug Lacombe as our guest speaker for our Open House breakfast on Wednesday, February 15th. We invite you to join us.

Doug Lacombe is the founder and president of Communicatto and has over 20 years experience in media (newspapers), web publishing, software, telecom (wireless data and voice), and social media.

Are you curious about what the future holds for Digital Marketing?
What do you think the key trends will be?

  • Automation?

  • VR?

  • Blockchain?

  • Machine Learning?

  • AI?

Join us on February 15th to find out Doug's perspective. Register today! 

This event is open to anyone who is interested in learning more about the Calgary Executives Association.

Here is a teaser from Doug:

Video Training and Chris Cromwell's Entrepreneurial Story

On Saturday, I spent the day learning about video. I know quite a bit about video. I have even taught how to make video. The issue is I don't do videos and I'm trying to figure out why. I'll tell you why I don't at the end of this post.

I found out about the workshop via Meetup. I even paid for the workshop via Meetup. That alone was interesting. I had never paid for anything on Meetup. I paid $97 for an 6 hour workshop; not too bad. I also wanted to attend because I like to meet people and learn how they do things.

Our instructor for the day was Chris Cromwell, Creative_Crom. Great guy. Lots of energy. Knowledgeable. Interesting. He is an artist that does incredible art. He also designs and develops websites. His site is Value of Creativity. You can see his original art on his Pinterest page

Chris and some of his partners own a house in SW Calgary that they are opening up to entrepreneurs as a work space. Interesting idea. Here's a link: TheEntrepreneurHouse.ca. We met in the boardroom which is in the basement. The house has been well renovated so it was clean and well lit.

We covered the following topics:
- Social Psychology + Why Video Works so well
- How to Record / Edit Videos on your Smartphone
- How to Share your Story Effectively through Video
- How to Sell Products / Services with Video
- Adding Video to your Website Strategy
- Creating a Video Marketing Plan
- Creating Passive Income with Video
- Ranking your Video on Page ONE of Youtube
- STRATEGY: How to make $1,000 with one video

At one point during the training, Chris told a portion of his life story and how he ended up becoming an entrepreneur. I took a video of him sharing his story. 

So what is stopping me from doing video. There are a few reasons:

1. Technology
You can't do video without understanding the technology. Cameras, file formats, editing, captions, saving, uploading, etc.

But I think I can overcome those hurdles.

2. Time
There is no question that planning, shooting, editing, uploading and "marketing" videos takes time. 

But again, if there is a payoff and I think there is, I'm willing to learn and I'm willing to take the time. 

3. Lighting and Sound
You have to be able to hear what people are saying and what is happening in the video. I did a video a few years back and the wind was howling in the background. I could hardly hear the person that was speaking in the video. Frustrating.  Siksika Nation, Harley Sitting Eagle

But now that I have made that mistake, I'm aware of the issue, and I can adjust the environment, use a microphone, or compensate somehow. I'll learn.

4. Seeing Me
The main reason I don't like shooting video is that I don't like to hear my voice and I don't like to look at videos of me. I'm the problem. I'm self conscious.

But I don't have to be self-conscious or shy. I can change. I think. I hope. That is my "resolution" for 2017. I want to get comfortable with video and seeing myself on video. 

SEO Isn't Free and PPC Helps

Every once in awhile I come across an article that is excellent. In this case, the article is "How to Dominate in Search Marketing: The Case for Combining PPC & SEO" by Tyler Thursby, Dec 17, 2016 (Search Engine Journal).

To clarify SEO is search engine optimization most commonly done on Google.com and country specific sites like Google.ca.

PPC is pay-per-click, most commonly done on Google.com (and local versions) using Google AdWords. Ads can be placed on other websites (AdSense) and on YouTube.

Below is a list of the summary points of Thursby's article.

  1. The objective of both SEO and PPC is to increase visibility
  2. SEO and PPC are complimentary
  3. First page rankings on a search engine page often receive 90% of the search traffic and most searchers don't go past the first page of results
  4. SEO is not free; it costs money to have your website rank highly on search engines to generate Organic Traffic
  5. "PPC is the single greatest advertising tactic available to brands today." by Bill Hunt.
  6. PPC works because you can reach the right people at the right time and at the right place (online)

Thursby concludes by saying, "Combine the forces of SEO and PPC together to experience the best results."

Great article. Most of our clients do both SEO and PPC.

eNewsletters are Still a Strong Way to Connect with Prospects and Customers

Recently, I recommended to a client of ours that she send out a monthly newsletter. Her reply was, "Why?" I sent her the list of reasons outlined below.

What do you think? Are eNewsletters still relevant or are they a waste of time?

1. Staying In-Touch

Email newsletters are still a very strong way to stay in-touch with current, past and some potential customers. There are very few ways to deliver information from your company right into someone's mailbox (physical or electronic). 

2. Staying Relevant

One objective of marketing is to keep your brand relevant. eNewsletters are an effective way to keep your brand in front of people who know who you are and "support" your company. They may contact you again and/or they may refer others. Even if someone deletes the eNewsletter without opening, they are still seeing your email address, your company name and the subject. This is an "Impression" which has value. Maybe they are too busy to open this month's newsletter but they will open a newsletter that you send at sometime in the future.

3. They Are Asking for It

Everyone on the eNewsletter list has opted-in which means that they want information from you. If they don't want the information from your company, they can unsubscribe.

4. Obligated (to some degree)

This is just my opinion, but I feel companies have some degree of obligation to inform and educate their "audience" of issues, trends, solutions, and new developments.

5. Easy to Measure

eNewsletters are easy to track. We know the number of subscribers, the open rate, and the click rate. These are all great measures and metrics that we evaluate the response to information we are sending to our "audience".

6. Inexpensive

eNewsletters is cheap to prepare and to deliver. Compared to costs like Google AdWords, eNewsletters are very cheap. This is especially true if you are reusing existing information from blogs and social media.

7. Results

Typically, the open rate for eNewsletters is about 30%. Click through rates back to the website are about 7%. If you have 1,000 people on your list then that is 300 people who at least opened the eNewsletter and about 70 people who clicked back to your website.