Marketing Channel or Marketing Campaign: What's the Difference?
This brings me to the topic of differentiating between a marketing channel and a marketing campaign. Most likely the idea of comparing a channel to a campaign is elementary for most marketers. However, not everyone is familiar with all the terms that we sling around in marketing meetings. So I thought I would elaborate.
5 Essential Do's and Don'ts for Business
Recently, I received a newsletter with a link to a very good video on YouTube that they had produced. For your reference, the Do's and Don'ts are listed below.
Using Filters in Google Analytics
A few of our clients and one of our websites are getting a bunch of spam from a website with the URL "floating-share-buttons.com" or some version of that. A little bit of spam leaking through is not a big deal but this site seems to bump up the sessions with no value - very annoying.
17 Essential Marketing Metrics for Customer Acquisition
In this post, I will review a list of 17 measures and metrics that are essential for tracking the success of any marketing campaign focusing on the acquisition of new customers.
Two Great LinkedIn Hacks You Should Know
Discover two handy LinkedIn hacks: Easily find out how many connections someone has and export all your connections' details hassle-free. Improve your LinkedIn skills today!
Moneyball: Overcoming Resistance
I recently finished teaching two sections of Management Information Systems (MGIS 317) at the Haskayne School of Business here in Calgary, Alberta. One of the topics that we covered was Change Management. I thought for the topic I would review the movie Moneyball from a management perspective.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.