Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Calendar Wars: Who Should Win?
Recently, I found myself in a 'Calendar War' on LinkedIn. Amidst the challenges of pandemic networking, LinkedIn emerged as a primary platform for connection. However, a simple connection request quickly escalated into a clash over scheduling preferences. Join me as I recount the encounter and seek insights on navigating digital etiquette.
Marketing Magic VR - How to Generate Leads and Referrals from NETWORKING during a Pandemic with Joe Apfelbaum
Fire up your VR headsets on Wednesday, December 16 at 12 pm MST (2 pm EST). We are flying Joe Apfelbaum in from New York City (VR style). He will be our guest speaker on the topic of using LinkedIn effectively to generate leads and referrals.
Marketing Tactics That Really Work
In this article, I discuss ten marketing tactics that have proven to be highly effective. From optimizing Google My Business to utilizing social media platforms like LinkedIn, each tactic is aimed at boosting visibility and engagement. Implementing these strategies can significantly enhance your marketing efforts and drive better results.
Online Meeting Programs. Specifically Google Meet.
With everyone working from home, some of you must be wondering about video conferencing software.
7 Ways to Prove that You are an Awesome Marketer and Fool Everyone
In this blog I talk about seven tactics to appear as an exceptional marketer, including insisting on expertise, using impressive jargon, and more.
Google Maps is Amazingly Useful - 15 Tips
I’m finding that I’m using Google Maps with increasing frequency. In past years, I usually started with a Google Search and then I would go to a company’s website to find the address or phone number. I’m doing that less and less. Now I’m using Google My Business listings, which are featured on Google Maps, for all kinds of things.
What I Learned from the Sukuma People
Growing up near the Sukuma people in Tanzania taught me valuable lessons for business. From working together and using tools effectively to communicating and having fun, their farming practices translate well into business principles.
Outstanding Ways to Get More Referrals
Learn how to boost your referrals with these simple strategies.
Digital Marketing Doesn't Always Work - 6 Reasons Why Not
It doesn’t happen often but every once in a while I have a customer who complains that digital marketing isn't working. In this post, I want to look at why that happens and what are a few things that you can do to improve the effectiveness of digital marketing.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
Marketing and Advertising Works, Right?
In this case study, I delve into real data from a client in the renovations industry to showcase the impact of marketing investments on key metrics like website sessions, booked sales, and revenue. Stay tuned for insights into the strategies behind this impressive growth in the next post!
An Endless Stream of Referrals
Want referrals? Give value, not self-promotion. Be unique, like Craig Elias with his orange shirt. Ask for referrals often. Stay connected via social media, blogs, and newsletters. Interested in Revenue Catalyst? Let's chat.
Marketing Must Establish a Beachhead
I’m sure you have read similar articles but before you rush away - Don’t. Hang around because I have 2 suggestions that you may not have read or heard about. Of course, these tips are at the end of the article, so you have to read all the way through - don’t skip to the end.
Using Tiny Habits to Change Your Life
Every once in a while I come across something on the Internet that is useful. The website that I’m going to talk about today is TinyHabits.com. But let me start by telling you about the journey that brought me to this site.
Tips and Tricks for Using LinkedIn
I use my LinkedIn profile all the time. It is a great way to connect with people - worldwide - and stay in touch. Here are some of the things that I do when I’m using LinkedIn. Hopefully, these tips and tricks will be helpful for you.
