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Client Case Study :: The Pet Professor
"The traffic is building and we hope it continues!"
- David Beart, thepetprofessor.com
Note: Company recently acquired by www.petstyle.com
Corporate Profile
The Pet Professor brings together pet lovers, pet professionals, and pet product manufacturers. Through its website, www.thepetprofessor.com, the company aims to:
- unite current and future pet owners with thousands of pet professionals providing various services
- provide answers to pet owners' common concerns and sell multimedia instructional software on training pets
- provide opportunities for pet-related companies and professionals to advertise to a worldwide marketplace
The Problem
The Pet Professor had a solid business plan and a great website, but traffic to the website was disappointing. Customers just weren't finding them.
Anduro's Solutions
- High Performance Keywords
Researching keywords and keyword phrases is the crucial first step to successfully implementing Search Engine Marketing strategies. Our High Performance Keywords service provides website owners with a list of up to 100 keyword phrases that should get high placement in search engine results.
- Home Page Optimization
Anduro's Home Page Optimization service codes websites in ways that can be easily accepted and cataloged by search engines. The result is increased levels of qualified traffic. A key element of this service is to review and code HTML static pages to include specific search engine magnets, efficient coding, and strategic placement and sufficient density of High Performance Keywords.
- 3 eSignpost Marketing Pages
For websites that are dynamically created or use a Flash presentation, eSignposts are another viable alternative for search engine acceptance. This method is an effective alternative for companies such as The Pet Professor, who have made a considerable investment in a dynamic website and are understandably reluctant to alter the coding.
- Paid Search Engine Submissions
For some companies, it is critical to use the pay for placement search engine submission services available on most of the major search engines. This guarantees that search engine editors and spiders will review the submission within a few days.
The Results
Since implementing these solutions, there has been a huge increase in traffic to The Pet Professor's website: from 4,802 unique visitors in May to 20,265 in June; a dramatic 322% increase! This new level of traffic was sustained and even improved in the following month: July saw a further 12.5% increase to 22,802.
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