 |
||||||||
|
 |
|||||||
 |
     |
|
Anduro Marketing
E-Newsletter
An Essential Tool of Internet Marketing Anduro Marketing has closely followed the rise of Google Analytics as an essential component of Internet marketing since Google’s initial purchase of Urchin Software Corporation, the system’s original developer, in 2005. In the over two years that followed, what began as an innovation is now a cornerstone of online marketing. The service is considered by industry leaders to be vital in gauging the success of websites and online promotions. By utilizing the extensive data that Google Analytics provides on site visitors and their behavior, companies can learn and adapt as never before, developing the most efficient and effective campaign possible to grow their business. What Google Analytics Does Google Analytics generates a variety of statistics on visitors to a website, which allows those marketing it to better understand its strengths and weaknesses and that of promotions related to the site or service. Its value lies in the sheer amount and variety of information that it compiles and in the ability of users to focus on certain aspects of a website’s performance. For instance, a website’s traffic can be measured in terms of visitors, pageviews, peak hours or geographic concentration, among a large assortment of other figures. Companies are then able to work with this broad spectrum of data in order to optimize the performance of their Internet business or marketing campaign. Conversions By customizing Google Analytics to fit each company’s needs, the strength of a website or marketing campaign can be defined using a multitude of goals or expectations, called conversions. Conversions can include:
When webmasters learn specific information, such as which pages are viewed the longest on average or which websites directed visitors to their own site most often, they can adjust their marketing budgets accordingly. In this way, what is initially a broad application can be narrowed once a user identifies unique expectations for their website or promotion.
The Upside For those not yet making use of Google Analytics, here are a few notable reasons to sign up:
Case Studies Some may question the suitability of their business to Google Analytics because of size, niche or possibly because their operations are presently offline. To demonstrate its wide-ranging application, Google has provided case studies detailing the vast improvements experienced by a selection of diverse businesses as a result of using Google Analytics: http://www.google.com/analytics/case_studies.html Anduro Marketing uses Google Analytics regularly on behalf of its clients and is a firm believer in its ability to help you learn about your business and its potential for growth. Mastering the science of web analytics and the art of conversion optimization is the key to formulating a strategy for the future or evaluating your current one. Anduro and Google Analytics can help. To find out more about our Internet Marketing Solutions, please call one of our sales representatives at 403-410-3803 or email us to discuss possibilities. |
