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August 2004 Monthly Newsletter :: Anduro Marketing Understanding Search Engine Spiders If you've seen the movie Minority Report then you probably remember the female officer who advised her troops that there were 26 warm bodies in the building where each person had to be identified. In this scene, two officers already inside the building let loose their robotic spiders to locate everyone in the building and to discover their identity by way of retinal scan, as shown below. The spiders were on a mission to locate John Anderton, played by Tom Cruise.
In essence, what search engines do is similar since they send out spiders that crawl your website in search of keyword phrases. The robotic spiders in Minority Report moved through the building in search of warm bodies using stairwells and vents, much like how the spiders in cyberspace use links within websites to locate pages and keywords. The more keywords that are present within your website, the better the results. Spider Food One of the important components of an HTML page is the Robot Meta tag. It is vital in the coding of a website to give explicit permission for a spider to crawl your website, index the pages, and follow the links (for a search engine to find all the pages on your company's website there must be links between them). If you don't have the Robot Meta tag in your website, the spiders will still crawl through the website. But we have been advised by Google that pages will get higher ranking if a Robot Meta tag is included on each page of your site. The coding in the Meta tag is actually quite simple as there are only four different directives: "follow," "index," "nofollow," and "noindex." The purpose of the directives is to indicate whether the spiders can or cannot index the website or follow the links. You can see an example of this by going to www.anduro.com and looking in the source code where you will find the Robot Meta tag on the seventh line from the top. Although the Robot Meta tag is important, there are also several other factors that will determine your website's visibility. Such factors are the content in your website, internal and external links, and keyword optimization. A Useful Tool In this astronomically fast paced world we live in we do not have the time to continually monitor the web for topics of interest. Rest assured, there is a tool that will keep you up to date. GoogleAlert (www.googlealert.com )is a handy tool where you would simply enter your user name and choose queries you are interested in. GoogleAlert will then register you and email the results of your search immediately, and later email you with any new results that appear. The catch is that in order for GoogleAlert to work for your website it must be within the top 50 in the search engine ranking. Anduro Marketing If you were previously unaware of the concept of Search Engine Marketing and the integral role of HTML coding, we hope this newsletter has provided you with some useful information which you can use to improve your company's own website. As mentioned previously, there are several other factors that will play a part in determining your website's ranking, and if these are properly planned and implemented, a strong Search Engine Marketing strategy can drastically improve your company's Internet presence. Anduro Marketing specializes in increasing the flow of qualified visitor traffic to your website and exposing potential customers to the products and services you have to offer. Click here to request a Free Search Engine Marketing Booklet |
