February 2003 Monthly Newsletter :: Anduro Marketing

What's Your Web Visibility? Don't Guess, Measure!

Anduro Marketing can perform a 20 Point Inspection on your company's web site to assess how it performs from an Internet Marketing perspective.

With this inspection, we perform benchmark measurements of your web visibility; check your site for blocks to search engine indexing; measure keyword traffic volumes, search engine rankings, and many other important factors.

Why do a 20 Point Inspection?

  • Eliminate the guesswork. Is your web site delivering all that it could be? Do you have a vague feeling that the site is performing okay, but could probably be doing better? Benchmark your web site before, during and after any Internet Marketing programs to have a quantitative measurement of your web site's effectiveness. Set a benchmark score against which you can measure the before and after progress of internet marketing strategies and improvements to your web site.
  • Find out what specific elements of your web site could be improved. Focus in on particular actions that will increase the effectiveness of your web presence.
  • Discover how your web site ranks relative to those of competitors and other companies. How are you doing? Take stock and stay ahead of your competitors.
  • Find out how your competitors' web sites are performing.
  • Uncover the strengths and weaknesses of their Internet Marketing Strategies.

What do we measure?

Search Engine Benchmarks

  • Number of pages indexed by a major search engine
  • Your web site's "Internet Presence". We measure how many other web pages are pointing to your site.
  • Alexa Traffic Ranking
  • Google PageRank

Blocks to Search Engines
We comb your web site for elements that may actually be blocking search engines from finding your site.

Keyword Traffic Volumes

  • We research what keywords your prospective customers are using to search for information about your products or services. The 20 Point Inspection measures keyword traffic volumes, so that you can seed your web site with the most applicable keywords.
  • Use the right keywords; fish where the fish are.

Search Engine Positioning
At the inspection stage, we examine the number of search engines which are ranking a web site within the top three pages of search results.

Competitor Ranking
In addition to assessing your own web site, the inspection also ranks the effectiveness of competitors' web sites.

What do you get?

The 20 Point Inspection Report is a systematic assessment of your web site's effectiveness, outlining for you which elements of your web site are currently working effectively (and why), and describing recommended improvements.


For more information on any of the products available from Anduro Marketing, contact us at info@anduro.com or (403) 410-3803.

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