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March 2005 Monthly Newsletter :: Anduro Marketing Inc. The Secret of Our Success As the marketing potential of the Internet continues to mature, companies are rushing to polish their Web presence or create a new one. After a slow period in the world of IT services, Web design firms are busier than ever before. “Branding” and “targeted advertising” have become official buzz words, and businesses are gaining awareness of Search Engine Marketing (SEM). As questions arise, some Web design firms are quick to confirm that they are performing Search Engine Optimization (SEO) and there’s nothing to worry about. Unfortunately, this is quite often not the case. “Their” SEO Techniques It is becoming common practice for most Web design firms to implement the use of keywords in Meta tags and other code areas. In a best case scenario, websites are properly optimized from a code perspective, but issues of content, authority, and response are often ignored. Worse still is the fact that the keywords used are generally those desired by the client, but they have not been properly researched, and may thereby prove useless. In the worst case, “black hat” tactics such as spamming, cloaking, or cramming may be used, which are futile at best and lethal to Search Engine Rankings at worst. In summary, most one-time optimization efforts by Web design firms are limited in terms of both scope and effectiveness. The Anduro Marketing Difference Anduro Marketing is not a Web design company. Rather, it is uniquely a full service SEM firm. Our professional staff members are dedicated to the knowledge and deployment of all forms of Search Engine Marketing. The proven products and services offered by Anduro Marketing precisely target every component of the Internet Marketing spectrum to give our clients maximum value and fast ROI.
We evaluate your website using our proprietary 10 Point Internet Marketing Inspection to develop a baseline strategy, which is detailed further in a website audit report. We also closely analyze the Internet Marketing efforts of your competitors to press your marketing advantage. Most importantly, we go through the process of researching and selecting optimum High Performance Keywords.
Anduro Marketing is fully prepared to engage every level of the Internet Marketing arena. We focus not only on website optimization in order to improve your natural listings, but we specialize in implementing complex yet precise Pay-per-Click (PPC) campaigns through Google AdWords and Yahoo!’s Overture service.
We are pioneering the field of Link Quality and have found that few, if any Web design firms have an understanding of the value of generating powerful in-bound links. In fact, we’ve done linking work for some clients at the behest of their Web designers! There is nothing more pivotal to building a strong Google PageRank, and thereby improving a website’s positioning on Google, than a solid linking strategy. To that end we have developed streamlined processes for Industry Directory Submission and Major Business Directory Submission. We also offer two new and exciting link building approaches that have proven to be very effective. Link Buying opens up new opportunities for company’s willing to invest heavily in high powered links, and PR Marketing creates instant media exposure, supporting your organic optimization efforts.
While the professionals at Anduro Marketing are well versed in traditional methods of website optimization, they can take your organic search efforts one step further with our customized eSignpost Pages. These static html pages are fully optimized, not only from a code perspective, but also from the standpoint of content. Our qualified copywriters mould your marketing collateral into powerful landing pages with a high keyword density preferred by Yahoo! and MSN. We’ll also sit down with you to design specific product response mechanisms and features designed to convert your visitors into qualified leads.
The Search Engine Marketing strategies designed by Anduro Marketing are not simple one off’s. We pride ourselves in building strong relationships with our clients to ensure their ongoing success. This is significantly different than the “build and forget” cycle practiced by some Web design firms. SEM is an ongoing service in light of changes in your company as well as tactics used by your competitors. Keep in mind that, while organic efforts may retain their value for some time, Pay-per-Click is another story all together. PPC requires constant monitoring to ensure top rankings and negligence in this regard can lead to substantial loss of visitor traffic and/or money, depending on what occurs.
As mentioned, regular maintenance of your Search Engine Marketing strategy is critical to the continued health of your Internet Marketing efforts. The mass amounts of data from this work can be a challenge to manage and understand as well. We take care in building and presenting graphical, targeted reports to help our clients wade through the numbers. It is important to us that you have a firm idea of our contributions to your bottom line. The dedicated team at Anduro Marketing can help you craft and maintain an effective maintenance plan to fit your needs. We are proud of our fast, high quality service and gladly offer training and additional tools when required. We stand by our clients just as we stand by our work – that’s the secret of our success! The Anduro Marketing Advantage While our comprehensive suite of SEM products is remarkably effective, that’s not all that sets Anduro Marketing apart from the competition. Our superiority is based on more than technicalities and product offerings. It’s our unique approach to every project that adds incredible value. The people behind Anduro Marketing share a combination of technical, business, and marketing savvy which gives us, and our clients, an edge in an increasingly competitive marketplace. Consider these advantages of choosing Anduro Marketing:
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