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May 2005 Monthly Newsletter :: Anduro Marketing Inc.
Behind the Google Looking Glass: A Compendium of Google Tools
In the increasingly pervasive world of Search, Google is the undisputed king. With nearly 40 % of the Search market and the largest index (approx. 8 billion documents), Google has become synonymous with Search and progressively more so as Google expands into territory traditionally considered that of tech powerhouses like Microsoft. In fact, in a recent cover article printed in Fortune Magazine titled "Gates VS. Google: Search and Destroy," Bill Gates is quoted as saying, “they are more like us than anyone else we have ever competed with;" high praise indeed.
More than just a search engine, to “Google” something or someone is now common practice and an accepted part of vocabulary in North America. Providing information management in the cyberspace maelstrom, Google is becoming synonymous with the Internet itself. Considered an invaluable tool by some and the subject of prophecy (press Launch to view) by others, Google ascended to popularity on its simple interface and relevant results. It has only become more dominant since going public in April 2004. Stocks are now valued at $220 per share and the mammoth revenues derived from Google’s online advertising unit, is expected to reach $15 billion this year.
Inside Google’s Toolbox
Google has an amazing variety of features and tools available that many people aren’t aware of. To that end, the following is a comprehensive list of all things Google (descriptions provided by Google).
- Google Services (Google's standard suite of search functions)
- Google Labs (Projects under initial stages of development and testing)
- Google Tools (External web utilities)
Blogger |
Express yourself online |
Code |
Download APIs & Open Source code |
Desktop |
Search your own computer |
Keyhole |
Explore the world from your pc |
Picasa |
Find, edit & share your photos |
Toolbar |
Take Google with you anywhere on the Web |
Translate |
Visit Web pages in other languages |
- Google Search Commands (For the dedicated searcher)
Cache:
[cache:www.anduro.com optimization]
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The selected keywords are highlighted within Google’s cached version of the page |
Link:
[link:www.anduro.com]
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Generates a list of Web pages with links to the specified page |
Related:
[related:www.anduro.com]
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Generates a list of Web pages similar to the specified page |
Info:
[info:www.anduro.com]
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Presents information that Google stores about the page |
Define:
[define:optimize]
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Provides a definition of the keywords you enter, gathered from various online sources |
Stocks:
[stocks: GOOG]
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Google will recognize stock ticker symbols & link to a page showing summary stock information for those symbols |
Site:
[site:www.anduro.com]
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Can be used to show which pages from a site Google has indexed, or search only a given domain for given keywords |
Allintitle:
[allintitle:search engine marketing]
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Results are restricted to those with all of the query keywords in the title |
Allinurl:
[allinurl:search engine]
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Results are restricted to those with all of the query keywords in the URL |
- Google Features (Handy accessories)
Book Search |
New! Use Google to search the full text of books |
Calculator |
Use Google to evaluate mathematical expressions |
File Types |
Search for non-HTML file formats including PDF documents & others |
I'm Feeling Lucky |
Bypass standard results to go to the first Web page returned for your query |
Movies |
New! Use Google to find reviews and show times for movies playing near you |
Phone Book |
Look up U.S. street address and phone number information |
Results
Pre-fetching |
New! Makes searching in Firefox faster |
Search By Number |
Use Google to access package tracking information, US patents, and a variety of online databases |
Spell Checker |
Offers alternative spelling for queries |
Travel Information |
Check the status of an airline flight in the U.S. or view airport delays and weather conditions |
Weather |
New! Check the current weather conditions and forecast for any location in the U.S. |
Conclusion
Despite some frustrations over ongoing developments at Google, as well as the rise of competing engines Yahoo! and MSN, it is unlikely that Google will disappear anytime in the foreseeable future.
On Thursday, May 19, the Google PR team hosted the Google Factory Tour, viewable via webcast at http://www.google.com/press. The event was an informative day for journalists and industry analysts, covering a wide variety of aspects of Google's products and business.
Speakers included members of Google's executive management team, and other key company executives.
In Other News
- A Profitable Forecast for Paid Search Engine Advertising in 2005
- Anduro Marketing Inc., in partnership with Commerx and McAnerin Networks, is proud to officially announce the launch of SEO-Browser, an online utility built for SEM professionals everywhere! This innovative tool is the first to truly allow you too see a given website as search engines do. Try it today!
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