May 2008 Monthly Newsletter :: Anduro Marketing
Search Engine Marketing: Anduro Searches Out the Web's Top Tools
The team at Anduro spends its days perfecting the art and science of marketing a product or website using the tools available on the Internet. Years spent in SEM (search engine marketing), a business burgeoning when we began but flourishing today, have afforded us a degree of expertise with the tools of the trade. We’ve learned what works, what doesn’t, and what is of interest but still hasn’t proven its worth. We cover everything from big names to best kept secrets in our quest to keep the public informed about our clients.
Keep reading for a breakdown of a few selected tools that we feel are valuable, effective and highly usable for those companies marketing their products and managing their profile online.
Yahoo! Site Explorer
Site Explorer breaks down a given website into its disparate parts, analyzing the number of pages, how often they are updated and accessed, and how well each page is linked to others on the same site. This tool can reveal deficiencies in search-ability, including pages that are not linked well and are difficult to locate as a result. Overall, this tool helps you keep your site accessible to search engines and browsers.
Wordtracker Keywords
Wordtracker provides a sample of related keywords for any sample keyword entered. Generating up to 100 comparable or relevant additional keywords and estimating their daily search volume, this tool can be very useful in terms of optimizing your search engine marketing campaign.
Microsoft adCenter
adCenter allows users to define, create and manage a pay-per-click search engine campaign. For those with an understanding of SEM and a certain amount of proficiency with the system itself, it can be an all-in-one source for marketing online using search engines. adCenter can help companies choose keywords, design quality ads that attract the right customers, and increase return on investment by linking to a relevant page and producing quality content for the site itself. Results of your campaign can be analyzed using countless parameters, the adjustment of which may improve overall performance.
Website Grader
Website Grader provides a comprehensive assessment of your website from a marketing perspective. It measures over 50 variables including search engine optimization (including page ranking and links), functionality and design of the site itself, traffic volume, and what kind of presence your site has on blogs and social websites. All of these are taken into account before a grade out of 100 is assigned. From there, Website Grader suggests improvements that can increase your site's chances of catching on.
Google Webmaster Tools
This suite of webmaster tools provides free and easy ways to make your site more Google-friendly. Its various components can show you how Google views your site, help you diagnose problems, and let you share info with us to help improve your site’s visibility. They can display important data including top search queries for your website, Google indexing information, Robots.txt validation, and Crawl information.
These online tools for SEO specialists are merely a fraction of what is available. Required skill-levels for individual sites/tools fluctuate from highly experienced to novice. As a whole, the business of optimizing websites and analyzing the response to a campaign is complex and requires time and energy, in spite of advances in available programs.
This has been the latest in Anduro’s continuing efforts to follow business and marketing trends that may affect our clients as they develop.
For more information on any of the products available from Anduro Marketing, contact us at info@anduro.com or (403) 410-3803.
Partners
