October 2002 Monthly Newsletter :: Anduro Marketing

Ten Golden Reasons Why Your Company Should Have An eNewsletter

When was the last time you contacted that client you did work for six months ago? How about the client from two years ago? Are they aware of your current products and services?

An eNewsletter is an effective tool to regularly bring your company into your clients' and potential clients' awareness.

Here are some reasons why eNewsletters are valuable:

  • An eNewsletter is proactive and reminds your clients that you are interested about their business and the issues they are addressing. eNewsletters convey timely information.
  • An eNewsletter re-states the benefits your clients gain by doing business with you.
  • An eNewsletter is an effective, attractive way of getting your message to your current and potential clients. eNewsletters are especially cost effective as there are no printing or mailing costs.
  • An eNewsletter is an opportunity to present a consistent message to all your clients. An eNewsletter provides an opportunity to control the message you want to communicate to your clients and future clients.
  • An eNewsletter is an opportunity to inform your clients of your company's services; they may have forgotten or may simply not be aware.
  • An eNewsletter encourages people to visit your website. eNewsletters can incorporate 'live' links to your site, and can invite questions and promote interaction to build relationships with customers and prospects.
  • An eNewsletter helps to demonstrate the permanence, reliability, and consistency of your company. When your eNewsletter maintains a high quality of interesting, relevant content and is delivered regularly and on-time, it says a lot about your company.
  • An eNewsletter can be a snazzy way to promote your business. Sales often happen because prospective customers hear about your products and services in several ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they are ready to buy.
  • An eNewsletter can generate sales leads by promoting new products and special offers. An eNewsletter gives opportunities for you and your sales team to begin talking with future clients: "Did you receive our recent eNewsletter? What was your impression? Any comments or thoughts?", for example.
  • An eNewsletter can be used as a handout at meetings and seminars, and an enclosure in bids and correspondence.

    Tip#1: Be sure to have a 'subscribe to our eNewsletter' option on your website; it's a great way to build your customer database.

    Tip#2: Remember to include an 'unsubscribe to our newsletter' feature in your eNewsletter. This reduces frustration for those who may not be interested in receiving your eNewsletter.


For more information on any of the products available from Anduro Marketing, contact us at info@anduro.com or (403) 410-3803.

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