September 2009 Monthly Newsletter :: Anduro Marketing
Deep Linking Improves Natural Rankings and Drives More Traffic
Deep linking is the term for links from an external website to a page deep within your website - not your home page.
As most people know, the more links pointing to your site, the more popular and relevant that page is perceived to be by the search engines. However, with linking, it�s the quality not quantity of inbound links that will set your site apart and give your page higher natural rankings.
A link is considered a quality link if it is coming from referring websites that are related in some way to the target page on your website. For example, if your target page is promoting a special event, an inbound link from a directory of �Events� would be seen as a quality link. Another example would be a blog for wine lovers linking directly to a winery site�s product page.
When it comes to creating higher natural rankings, deep linking can often carry more weight. A strong deep linking should dramatically improve the ranking of a specific page on your website for a specific keyphrase.
For example, the link on this site http://www.thefreewebsitedirectory.co.uk/detail/link-67929.html goes directly to a second level page on our client�s website: http://www.chequeprint.ca/check-printing.php. And this page is ranking well on Google.ca. This shows the power of developing deep links to a page deep in your site.
Most search engines are looking for sites that contain content relevant to a searchers� request. If all your links are leading to your home page, the engines may see your site as shallow, lacking in substance.
The logic for deep linking is that inbound links are pointing to interior pages with useful information. Search engines reward the effort that people have taken to link to specific and relevant content. This type of link is like a vote of confidence. When optimized for specific keyphrases, the target pages will not only rank higher on the Search Engine Results Pages (SERPs), but may also boost conversions and leads because they contain content that match searchers� needs which places them higher in the rankings which drives more traffic to the pages.
If you need assistance directing your visitors to interior pages and leveraging the many benefits of deep linking, we can help. Go to our website to request a quote, go to http://www.anduro.com/deep-linking.htm. We�ll conduct keyword research, optimize pages deep within your site and employ proven deep linking strategies to boost your rankings and build your business.
For more information on any of the products available from Anduro Marketing, contact us at info@anduro.com or (403) 410-3803.
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