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Natural Traffic Natural Traffic is focused on making sure your company's website has the highest possible placement on the major search engines, thereby allowing potential customers to find you quickly and easily. This campaign segment includes several significant components which, once completed, will form the base of a successful long-term Online Marketing strategy. Anduro offers the following services:
The most important step in creating a solid Internet Marketing program is the development of a list of High Performance Keywords. These keywords are the phrases that prospects and potential visitors will type into search engines in order to find information about the products and services that they want to purchase. Anduro Marketing’s proven process of analyzing and selecting the correct keywords (subject to the Anduro Success Index) is a very important part of the program and is crucial to a client’s success. Anduro Marketing’s High Performance Keywords have the following characteristics:
Source Code & Response Features Recommendations Anduro Marketing will review your current website and make specific recommendations for optimizing performance, usability, and conversion. We will list the strengths and weaknesses of the site from the point of view of both search engine spiders and human visitors. We well deliver an easy to follow optimization guide for the placement of keywords throughout the coding of your site. Anduro’s eSignpost Content Pages are an excellent alternative for websites that are not search engine friendly and incorporate technology such as some eCommerce shopping carts, dynamic page generation, Flash, or Frames. Anduro Marketing’ eSignposts are static HTML pages that look very similar to your website. This method is an effective alternative for companies who have made a considerable investment in a dynamic website and do not want to alter the coding or for others just looking to add content to their site. These eSignposts have proven to rank very well with the major search engines. In order to generate qualified, targeted traffic to your website, the text and code of the eSignpost Content Pages are developed around High Performance Keywords. The HTML coding of the eSignpost is crafted to be search engine friendly so that search engines can find and index the keyword phrases. If the High Performance Keywords are selected correctly, the eSignpost Content Page will generally rank higher than other pages on your site. The eSignpost Pages are hosted on your web server and individually submitted to key search engines by hand to improve the success of acceptance. Online traffic reports are included with each eSignpost if the client is also using Anduro Marketing’s Ongoing Optimization service. Deliverables:
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