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Pay-Per-Click Traffic
The fastest way to direct traffic to your website is to establish an account with a Pay-per-Click (PPC) search engine. We will set up your company in Google Adwords and/or Yahoo Search Solutions and assist you in bidding on specific search keyword terms. The amount you bid is then deducted from your account every time a user clicks through to your website via the listing in the search engine.
When you implement a PPC campaign, your site shows up on the Sponsored Listings area of the search engines and their network affiliates immediately! The nature of PPC campaigns also allows for much more control and much more detailed reporting on account status.
Note: the search terms with the highest traffic are not always the best - ask us to explain. We will help you to select and bid on specific search keyword terms. With these search engines, your ad appears immediately or after a day or so.
Note: third party fees are involved.
Deliverables:
- Set-up accounts on selected Pay-per-Click search engines (Google AdWords or Yahoo! Search Solutions)
- Carefully research and place bids on specific keywords
- Establish and control monthly budget
- Decrease paid listings as natural listings increase or modify keyword targets
- Create applicable landing pages and conversion tracking forms on your website
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