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Strategy & Baseline

Anduro offers a variety of strategy & baseline services:

  • 10 Point Internet Marketing Inspection [Free]
  • Competitor & SWOT Analysis

  • Reporting & Analytics



10 Point Internet Marketing Inspection [Free]

Anduro Marketing's new 10 Point Internet Marketing Inspection is a free service offered to potential clients. The data produced for this inspection includes results from testing for Search Engine Benchmarks and Blocks to Search Engines and is used to determine the effectiveness of a company’s current website and its ability to market the company’s products and services online.

Anduro Marketing's 10 Point Inspection specifically measures:

  • Pages Indexed by Google
  • Backlinks on Google
  • Backlinks on Yahoo!
  • Google PageRank
  • Alexa Traffic Rank
  • Listings on Major Search Engines
  • Listings on Major Directories
  • Blocks to Search Engines
  • W3C Validation
  • DNS Server Evaluation

Competitor & SWOT Analysis

A competitor Internet Marketing analysis provides crucial information on how selected competitors use the Internet to market their website as well as their products and services. This is an important document that helps your company start its Internet Marketing strategy off in the right direction. A detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is also available on request and includes a report reviewing 3 competitors from an Internet Marketing perspective:

  • A 10 Point Internet Marketing Inspection
  • A technical breakdown of website coding
  • A Pay-per-Click bid analysis
  • An overall Internet presence review
  • Recommendations for competitive advantage

Reporting & Analytics

Under an Ongoing Maintenance Plan, Anduro Marketing can provide monthly reports tracking Key Performance Indicators, some of which include:

  • Search engine ranking summary
  • A Natural Traffic summary gaguing:
    • Total Visitor Traffic
    • Unique Visitors
    • Average Views per Visit
    • Page Views
    • Time Spent on Website
    • Referring Sites, Search Engines, and Keywords
  • If optional analytics (Web-Stat, Google Analytics) applications are subscribed to, more detailed breakdowns are available such as:
    • Entry and Exit Points
    • Market Draw
    • Back-links Listed
    • Traffic breakdowns by geography
    • Keyword performance trends
    • And many more...

Key metrics are covered by Natural Traffic Reports and Paid Traffic Reports. A variety of other reports (eNewsletter and Optimized Press Release performance, etc.) are also available. These reports are generated and analyzed by our SEM professionals and posted to Anduro's Client Management & Reporting Server for your secure convenience.

On a periodic basis, Anduro Marketing account managers will meet with clients to provide management presentations, performance reviews, and further recommendations.

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