Our Team


Jeff Nelson - President

Jeff Nelson is the president of Anduro Marketing, a Calgary, Alberta based company he and business partner Damon James started in 2001. Anduro Marketing is an established leader in the dynamic field of online marketing, which involves strategies and techniques designed to increase site traffic and online presence, qualified leads, and sales revenues for its customers.

Jeff has an MBA (Haskayne School of Business) and a BA from the University of Alberta. His career encompasses 15 years in the IT industry, specifically sales and marketing, and two years as a quality assurance and business consultant. Jeff's consulting assignments include internet marketing, business intelligence reporting, process re-engineering, designing and implementing ISO 9000 Quality Management Systems, and developing competitor benchmark comparisons. He is also a sessional business instructor at the University of Calgary and at Mount Royal College. When not busy with work, Jeff likes to spend time baking bread and pies - strawberry rhubarb is a particular specialty.

Web Analytics Certification Medallion


Damon James - VP Operations

Damon James graduated from the Multimedia program at Lethbridge Community College and has worked in the Web industry for over 10 years. Before starting Anduro Marketing with business partner Jeff Nelson, Damon had held positions in web design and technology companies such as Impact Blue and Big Picture Technologies. As Vice President of Operations at Anduro Marketing, he specializes in search engine optimization (SEO) and internet marketing. His past expressions of the entrepreneurial spirit included starting up a painting company and a small comic book studio.

Nicholette Freele - Marketing Coordinator

Nicholette Freele was born and raised in Calgary. Nicholette has a background in Fashion Marketing. She was the Project Manager for Alberta Fashion Week where she maintained communication and correspondence with sponsors and designers.

Nicholette has a strong background in fashion, but has a passion for all forms of art. She joined the Anduro team in March of 2010 and brings with her over five years of administrative experience. As Marketing Coordinator, she covers an array of administrative, social media and marketing tasks.

Joe Armstrong - Marketing Consultant

Joe Armstrong has worked with Anduro Marketing, as an employee and independent contractor, over the course of the last 5 years. He is a Google AdWords Qualified Individual and holds a Bachelors of Applied Communication from Mount Royal College. While his primary role is that of a copywriter, Joe is well versed in online marketing and has served as an account manager for Anduro in the past. Joe has leveraged his skills in these areas as well as technical communication and teaching English (Joe is TESL certified), in his global adventures throughout the Middle and Far East.

Denise Summers

Curious, intuitive and resourceful, Denise brings a passion for storytelling to her work. Using her skills with the written word, she helps organizations and individuals to deliver messages clearly. With more than 10 years of experience, Denise understands communications from both sides, creating messages and stories that get the point across and resonate with audiences.

Honing her craft by working with many sectors from not for profit to retail to oil and gas, Denise employs a diverse set of communication vehicles from strategic plans to press releases to newsletters to websites.

Denise helps organizations to communicate effectively with employees and external stakeholders, market their products and services and develop fundraising tools; she also works with individuals to share the challenges and successes of their lives by ghostwriting memoirs.

Denise holds a Bachelor of Applied Communications and has held many senior level committee roles for industry associations and charitable organizations. She is a board member of the Instrumental Society of Calgary.

For more information on any of the products available from Anduro Marketing, contact us at info@anduro.com or (403) 410-3803.