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Tools
Listed below are some helpful do-it-yourself tools that can be used to benchmark your website’s performance and indicate where potential improvements can be made. To combine the power of many of these separate tools, visit SEO-Browser.com.
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Strategy & Baseline: Keyword Research Tools
Q: Which keywords are most effective?
A: Overture Keyword Selector Tool (Yahoo! Search Solutions)
Enter a keyword (or phrase) related to your company (i.e.: Anduro Marketing could enter 'Internet Marketing') that you wish to target. The Overture tool ranks available variant phrases with the selected keyword in order of monthly search volume.
Go to: http://inventory.overture.com
A: Google AdWords Keywords Tool
Enter a keyword (or phrase) that you wish to target for high rankings. The AdWords tool can perform queries across different countries and in different languages.
Go to: https://adwords.google.com/select/main?cmd=KeywordSandbox
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Natural Traffic: Optimization Tools
Q: Where am I ranking on search engines for certain keywords?
A: Search Engine Position Checker Tool
One of the difficulties in monitoring the success of a Search Engine Marketing campaign is measuring the rankings achieved in the Search Engine Results Pages (SERPs) of a vast number of available search engines. This Spannerworks tool automates this task by checking the top 30 positions of the SERPs of multiple search engines for the presence of your domain for a given keyword.
Go to: http://www.spannerworks.com/seotoolkit/search_engine_position_checker.asp
Q: How effective is my website copy?
A: Keyword Density Tool
This SEOChat tool will analyze your chosen URL to determine the keyword density for specified keyword phrases. Keyword density is an important factor in the ranking algorithms of most search engines, and Yahoo! in particular. A high keyword density is important but this must be accomplished in cooperation with effective website copy.
Go to: http://www.seochat.com/seo-tools/keyword-density
Q: What keywords might my competitors be going after?
A: META Analyzer Tool
This tool will analyze the content of a given website's META tags. Although the use of META data is certainly in question, analyzing a competitor's 'keywords' and 'description' META tags is a helpful in developing a keyword strategy and effective copy for your website.
Go to: http://www.seochat.com/seo-tools/meta-analyzer
Q: How much of my website has been indexed by the search engines?
A: Search Engine Saturation Analyzer
Search Engine Saturation refers to the number of your website pages that Search Engines have indexed. This allows you to gauge the success of some of your Web Marketing efforts and may point you to linking problems and other technical barriers to high rankings.
Go to: http://www.redalkemi.com/search-engine-optimization-seo/search-engine-saturation.php
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Link Quality: Link Campaign Tools
Q: What is the latest Web publication on a specific topic?
A: Google Alerts Tool
Simply enter your contact information along with any topic you wish to keep track of. Google will then email new results daily (if available). Create an account to manage your Alerts.
Go to: http://www.google.com/alerts
Q: Which websites are linking to mine?
A: Link Popularity Check Tool
Marketleap has designed a number of helpful Search Engine Marketing tools. Their Link Popularity Check Tool helps website administrators determine where in-bound links are coming from on the Web. It also provides a useful benchmarking report to quickly gauge where you stand in comparison to competitors and other industry players online.
Go to: http://www.marketleap.com/publinkpop/default.htm
Q: How can I rank relevant search engine results by Google PageRank?
A: Google PageRank Results Tool
The SEOChat Google PageRank Results Tool allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance (measured by PageRank), the sites associated with those keywords. Each result displays a graphical bar with the PageRank of that particular site.
Go to: http://www.seochat.com/seo-tools/pagerank-search
Q: How can I determine a site's Google PageRank without the Google Toolbar?
A: Google PageRank Lookup Tool
The SEOChat Google PageRank Lookup Tool allows you to quickly determine the Google PageRank of multiple websites without having to install the Google Toolbar. Each result displays a graphical bar with the PageRank of that particular site.
Go to: http://www.seochat.com/seo-tools/pagerank-lookup/
Q: Which directories am I listed in?
A: Directory Visibility Checker Tool
Directories are human-edited, categorized collections of site listings. DMOZ and Yahoo Directory are among the Web's largest directories. A good listing in the correct category of major directories will generate significant traffic as well as a strong link. It will also help establish your site's theme in the main search engines. This Spannerworks tool checks your current status in those directories.
Go to: http://www.spannerworks.com/seotoolkit/directory_visibility.asp
Q: What is another link popularity tool on the Web?
A: Mike’s Link Popularity Checker Tool
You can run an online link reporting query on Mike’s Marketing Tools, a popular utilities site.
Go to: http://www.mikes-marketing-tools.com/link-popularity/
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