10 Things I Learned from Joanne: Lesson 2
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 1
If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.
Understanding Customer Lifetime Value
Customer Lifetime Value (CLV) is an estimate of the total value that your company derives from each customer. It does so by comparing lifetime value with what you spent to acquire that new customer.
Intentional Marketing: A Summary of 12 Steps
Below are summary of the 12 steps that Joanne and I are including in our book. The title of the book at this point is, “Intentional Marketing: The Power of Measurement and Alignment”.
Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
What I’ve Been Up To
This blog post outlines what I have been doing for the last 7 months or so. Enjoy.
Marketing Automation: From LinkedIn to Prospects
In this blog, I talk about my experience with marketing automation, from the things that didn't work to what I'm doing now. I share the tools and steps I'm using, along with how I measure if it's working.
Intentional Marketing: From Measurement to Alignment
This is a copy of the presentation that recently I gave to marketing students in Professor Makgosa’s class at the University of Botswana. about Intentional Marketing - from Measurement to Alignment.
There Is a Sweet Spot for ROMI
ROMI (return on marketing investment) ROMI is the return on marketing investment. In this blog, I explain the calculation process, the importance of considering all marketing costs and revenue metrics, and offer strategies for effective ROMI management.
A Simple Formula for Marketing: 1-1-1
The 1-1-1 marketing strategy simplifies campaigns to focus on one product, one market segment, and one marketing channel. I discuss how to implement this approach and measure success using ROMI (return on marketing investment). Additionally, I offer insights into troubleshooting if results don't meet expectations.