Workshop at Creativity & Convergence Conference on Nov 30, 2015

On Nov 30, 2015 Jeff Nelson and Jake Blumes will be facilitating a workshop on using data to help make better marketing investment decisions at the Creativity & Convergence Conference in Calgary, AB.

The conference is hosted and managed by Alberta Council of Technologies. You can find out more details about the conference and register on this page:

Our presentation will be on Driving Up Revenue - Using Marketing Data and ROMI.

We will cover the following topics:

Many companies are still basing marketing decisions on what they did last year or what is getting attention on news feeds. Only a few companies are make marketing decisions based on data and a metric called Return on Marketing Investment (ROMI). In this session, we will present a model for determining the ROMI for your company and for each of the marketing channels that you are using. We will show you how to collect measures, calculate metrics and select KPIs for marketing, advertising and sales. To illustrate these concepts we will present a case study of a multi-million dollar company that tracks the marketing campaign for every sale generated. We will summarize with a list of 17 essential marketing metrics for customer acquisition. 

This workshop is for business owners and marketers who are involved in marketing, advertising, communications, public relations and promotion.


Jeff Nelson is a digital marketing consultant with extensive experience in presenting, facilitation and teaching. His focus for the last few years has been with helping companies understand the return that they are obtaining for the investments they are making in various marketing channels. Return in this case is revenue that the specific metric is Return on Marketing Investment (ROMI). His clients for in this specific area of consulting include: H & R Block, Eye Recommend, Office Gourmet Catering, SAIT Research and Precision Hyundai

Jake Blumes is an accomplished marketer with deep knowledge and expertise in traditional mass media techniques from Direct Mail and Telemarketing lead generation campaigns to Newspaper and Radio advertising. Jake is an advertising, marketing and research professional in Calgary, Alberta and has been on contract with Grants International Inc. since 2005. Prior to that Jake has been in Marketing and Operations with Bell, a Research Consultant with Service Intelligence, a Research Director with Environics and a Director of Market Research with The Faneuil Group.

We hope you can join us at the conference and for our workshop. To register please go this page: