Web analytics, social media, web 2.0, mobile technology and other digital channels have opened the data floodgates for marketing data. We help companies determine the Return on Marketing Investment (ROMI) of their marketing capital through thorough analysis of the various marketing channels utilized. For more information see Catalyst Software Overview.
Most marketing systems display raw data – what we call Measures. Measures are important but what is different about our system is that we add Financial measures related to the Investment in marketing and resulting Revenue. Then we can calculate various key Metrics such as ratios, percentages, and indexes. We also select specific Measures and Metrics to be Key Performance Indicators (KPIs).
This system gives a framework to set-up, monitor, measure and analyze the results of a digital media strategy or an integrated marketing campaign including digital and traditional marketing, from beginning to end.