Attention is scarce. Whether you’re a small business in rural Alberta or a Fortune 500 brand, you’re fighting for visibility in an environment where marketing channels are bursting at the seams.

So why has this happened? And more importantly, what should businesses do about it?

The truth is, not all marketing channels are created equal. Some deliver results quickly and consistently, while others drain your time and budget with little return. The key is knowing which marketing levers to pull first.