Awesome Tenting Campsite: Let’s Take A Look at Tukaluk
In our model, for the x-axis, there is a continuum of how intensive the owner wants to be. They can choose to be laid back or they can be aggressive. The y-axis relates to the portion of the market that the owner wants. They can aim to capture 100% of the market or a lesser portion. These are the variables that the owner must decide on.
The Intensiveness of Marketing is a Choice: Let’s Take A Look at Tukaluk
In our model, for the x-axis, there is a continuum of how intensive the owner wants to be. They can choose to be laid back or they can be aggressive. The y-axis relates to the portion of the market that the owner wants. They can aim to capture 100% of the market or a lesser portion. These are the variables that the owner must decide on.
Chipping Away at Revenues: Let’s Take A Look at Tukaluk
In this article, we will look at some of the metrics that can be calculated from the measures collected in the last step. Specifically, we will look at conversion rates.
Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk
In this article, we will look at some of the metrics that can be calculated from the measures collected in the last step. Specifically, we will look at conversion rates.
Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk
In this article, we will look at Step 3 - collecting measures, specifically visits, and add the measures to the model.
Step 2: Design the Model: Let’s Take A Look at Tukaluk
In this article, we dive into Step 2: Design the Model (page 29). This step falls under Phase 2 – Build the Model, where we aim to construct a model that accurately depicts the marketing and sales activities of a business.
Step 1: Asking Important Questions: Let’s Take A Look at Tukaluk
In this step, there are 6 questions to ask and answer before starting the project. I’ll list the questions and then answer the questions from David’s point of view.
Intentional Marketing: Lesson 10 of 10 Things I Learned from Joanne
I learned from Joanne all about “intentional marketing”. Specifically, I learned how the parts of the Customer’s journey are linked together and the concept of “alignment” between the products, the marketing, and marketing.
10 Things I Learned from Joanne: Lesson 9
I learned from Joanne that the outcome is the last behavior of the customer's journey.
10 Things I Learned from Joanne: Lesson 8
The short answer is that I learned that paying attention to impressions is important. In this article, I list the specific things that I learned from Joanne.
10 Things I Learned from Joanne: Lesson 7
What I learned from Joanne is that estimating involves thinking and asking questions. By Joanne’s standards, this means doing a lot more thinking and asking many questions than I do naturally. I have to consciously set time aside to think and develop questions. I’m getting better. Practice helps.
10 Things I Learned from Joanne: Lesson 6
I learned from Joanne that from a high level, there can be issues with the product, the market, or marketing – or any combination of these. Classifying your company’s situation is the next step. In short, there are only a few situations that make logical sense.
10 Things I Learned from Joanne: Lesson 5
This time, when I asked her about the problem we were solving, she didn't hesitate. She raised her voice and said, "Ignorance!" Her answer was clear and to the point. As you can guess, this is one of the traits I love about Joanne. She says what she's really thinking and what she's passionate about.
10 Things I Learned from Joanne: Lesson 4
Inside the Model refers to all the numbers (measures and metrics) in the Customer Acquisition Model that the company controls. “Outside the Model” refers to information, trends, and forces that may have an impact on the company but are outside the company’s direct control.
10 Things I Learned from Joanne: Lesson 3
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 2
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 1
If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.
Book Launch: Intentional Marketing by Jeff Nelson and Joanne O'Connell
Join us for the launch of our book, "Intentional Marketing". Jeff Nelson and Joanne O'Connell will be there. We supplied eats. Cash bar.
A Time for Healing at La Brezza Ristorante
Learn about the recent developments at La Brezza Ristorante (Calgary, AB), including shifts in ownership and upcoming plans, as discussed during a recent visit with Maurizio Abdi, co-owner of the establishment. Dive into the current state and future prospects of this beloved restaurant.