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      <image:title>Insights - Who Sees the Sign Above the Toilet? - Make it stand out</image:title>
      <image:caption>Photo by Jeff Nelson</image:caption>
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    <image:image>
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      <image:title>Insights - Who Sees the Sign Above the Toilet? - Make it stand out</image:title>
      <image:caption>Photo by Jeff Nelson</image:caption>
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    <loc>https://www.anduro.com/insights/ai-has-replaced-my-father</loc>
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    <lastmod>2026-03-04</lastmod>
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      <image:title>Insights - AI has Replaced my Father - Make it stand out</image:title>
      <image:caption>Video of Cliff Nelson as recorded by his son, Jeff Nelson</image:caption>
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    <loc>https://www.anduro.com/insights/featured-alliance-partner-craig-comstock</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>Insights - Featured Alliance Partner: Craig Comstock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Featured Alliance Member: Nat Miletic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.anduro.com/insights/measuring-marketing-performance-without-drowning-in-data</loc>
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    <lastmod>2026-01-25</lastmod>
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      <image:title>Insights - Measuring Marketing Performance Without Drowning in Data - Make it stand out</image:title>
      <image:caption>Created By Jeff Nelson</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/the-value-of-sliding-doors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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    <loc>https://www.anduro.com/insights/a-lament-it-should-have-been-safe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
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      <image:title>Insights - A Lament: It Should Have Been Safe - Make it stand out</image:title>
      <image:caption>Photo by Jeff Nelson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/what-is-your-punch-line</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/ef16db55-62b6-4894-9092-b3154df09245/Michael+Jr.png</image:loc>
      <image:title>Insights - What Is Your Punch Line? - Make it stand out</image:title>
      <image:caption>From TEDx Talks</image:caption>
    </image:image>
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  <url>
    <loc>https://www.anduro.com/insights/women-at-the-helm-unprecedented</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/72f6c08c-85e8-4cf7-8bd6-0925eafbe71d/Samia+Suluhu+Hassan.png</image:loc>
      <image:title>Insights - Women at the Helm – Unprecedented - Make it stand out</image:title>
      <image:caption>https://www.mpasho.co.ke/news/politics/2025-11-01-tanzania-election-samia-suluhu-hassan-wins-with-98</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/i-failed-there-i-said-it-out-loud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
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      <image:title>Insights - I Failed. There, I Said It Out Loud. - Make it stand out</image:title>
      <image:caption>Photo by Brandon using my camera</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/the-next-level-the-power-of-alliance</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-26</lastmod>
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      <image:title>Insights - The Next Level: The Power of Alliance - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson using images from LinkedIn profiles</image:caption>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
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      <image:title>Insights - Build a GBP Scoreboard Before Your Coffee Gets Cold - Make it stand out</image:title>
      <image:caption>Scorecard Created by Jeff Nelson using LookerStudio and PorterMetrics</image:caption>
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    <loc>https://www.anduro.com/insights/breaking-through-the-marketing-noise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
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      <image:title>Insights - Breaking Through the Marketing Noise - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
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    <image:image>
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      <image:title>Insights - Breaking Through the Marketing Noise - Make it stand out</image:title>
      <image:caption>Screenshot by Jeff Nelson from Google Maps</image:caption>
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    <priority>0.5</priority>
    <lastmod>2025-09-22</lastmod>
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      <image:title>Insights - Marketing Levers That Matter the Most for Small Businesses - Make it stand out</image:title>
      <image:caption>Generated by ChatGPT with ideas and control by Jeff Nelson</image:caption>
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    <loc>https://www.anduro.com/insights/how-bananas-chatgpt-and-marketing-tie-together</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-07</lastmod>
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      <image:title>Insights - How Bananas, ChatGPT, and Marketing Tie Together - Make it stand out</image:title>
      <image:caption>A real photo (not AI) taken by Jeff Nelson on August 25, 2025 while I was standing on the scale.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/6ebab21f-86bc-40a6-bebf-14e7027681a6/Chicken+vs+Banana.png</image:loc>
      <image:title>Insights - How Bananas, ChatGPT, and Marketing Tie Together - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson with help from ChatGPT</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/the-visibility-ladder-why-marketing-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
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      <image:title>Insights - The Visibility Ladder: Why Marketing Matters - Make it stand out</image:title>
      <image:caption>© 2025 Jeff Nelson. All rights reserved.</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/google-business-profile-so-much-to-do-so-little-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/9c21b3d3-c8de-40a7-96b6-b6faf1bd89ae/Google+Business+Profile+-+Fixed.png</image:loc>
      <image:title>Insights - Google Business Profile: So Much To Do, So Little Time - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/599942ab-959a-4783-a0d4-7f4016920d39/Brand+Logos+on+Maps.png</image:loc>
      <image:title>Insights - Google Business Profile: So Much To Do, So Little Time - Make it stand out</image:title>
      <image:caption>Screenshot from Google Maps</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/florence-nightingale-wouldve-crushed-it-in-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/82611a8c-3480-4098-8e67-da01ffb5b756/Florence+Nightingale.png</image:loc>
      <image:title>Insights - Florence Nightingale Would’ve Crushed It in Marketing - Make it stand out</image:title>
      <image:caption>From: en.wikipedia.org/wiki/Florence_Nightingale</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/a40e15e2-1cb7-484f-8af0-47ce071affb4/Diagram+of+the+Causes+of+Mortality.png</image:loc>
      <image:title>Insights - Florence Nightingale Would’ve Crushed It in Marketing - Make it stand out</image:title>
      <image:caption>From: https://daily.jstor.org/florence-nightingale-data-visualization-visionary/</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/who-still-uses-business-cards-seriously-who</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/37a89bc4-5572-463b-a825-122a706d5da5/Business+Cards+are+Dead.png</image:loc>
      <image:title>Insights - Who Still Uses Business Cards? (Seriously, Who?) - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/332a13c9-58a0-4db7-96be-7970672212a6/Google+is+Dead.png</image:loc>
      <image:title>Insights - Who Still Uses Business Cards? (Seriously, Who?) - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/google-is-dead-well-almost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/c89044f0-3cad-44fa-bb76-ed98511c5530/Google+is+Dead.png</image:loc>
      <image:title>Insights - Google is Dead - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/30eff286-be68-4636-8f2d-7a4ec6f5cb0a/AI+Platform+Table.png</image:loc>
      <image:title>Insights - Google is Dead - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using ChatGPT</image:caption>
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  <url>
    <loc>https://www.anduro.com/insights/plagerism-is-alive-and-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/3e067f0b-b39f-4377-822a-fa08b9eb0c84/Gemini_Generated_Image_ff11xfff11xfff11.jpeg</image:loc>
      <image:title>Insights - Plagiarism is Alive and Well - Make it stand out</image:title>
      <image:caption>Generated by Jeff Nelson using Gemini</image:caption>
    </image:image>
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  <url>
    <loc>https://www.anduro.com/insights/the-dark-underbelly-of-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
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      <image:title>Insights - ️‍♂️ The Dark Underbelly of Marketing - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson using ChatGPT. [Notice the spelling of “Anduro Marksting”. Awesome.]</image:caption>
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  </url>
  <url>
    <loc>https://www.anduro.com/insights/which-ai-platform-to-use-a-small-business-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/8178b685-a99a-4488-87f0-b7a9c5a00777/ChatGPT+Image+Jul+1%2C+2025%2C+09_47_38+AM.png</image:loc>
      <image:title>Insights - Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners - Make it stand out</image:title>
      <image:caption>Generated using ChatGPT by Jeff Nelson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/4b2bdf59-bb79-4fc4-9a46-3b3c1a7c26d4/AI+Comparison.png</image:loc>
      <image:title>Insights - Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners - Make it stand out</image:title>
      <image:caption>Generated using ChatGPT by Jeff Nelson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/10-ways-marketing-is-like-training-a-dog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/bf36c3b0-eb30-44df-a0bd-261efbc1b84a/2025-06-11+-+Dog.png</image:loc>
      <image:title>Insights - 10 Ways Dog Training is Like Marketing - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson using ChatGPT</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/the-fundamentals-of-an-intentional-marketing-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/1f93df0e-abe8-4241-ad35-3c3e5a4d6b3f/Decisons%2C+Tactics%2C+Targets%2C+and+Budgets.png</image:loc>
      <image:title>Insights - The Fundamentals of an Intentional Marketing Plan - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson and Gemini</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/how-risk-tolerance-shapes-your-growth-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/dde182f6-81b4-48f6-97b3-1fad0142d694/Risk+vs+Potential+with+labels.png</image:loc>
      <image:title>Insights - How Risk Tolerance Shapes Your Growth Strategy - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/marketing-strategy-should-i-focus-on-profit-or-revenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/b6542e5a-49f6-4188-b926-00fed20a7d29/Profit+vs+Revenue+-+with+labels.png</image:loc>
      <image:title>Insights - Should I Focus on Profit or Revenue? - Make it stand out</image:title>
      <image:caption>Created by Jeff Nelson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anduro.com/insights/competitive-strategies-porters-generic-strategies-that-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/8741a6a4-01ee-41a7-b6b7-f40b6e37a1e6/Porter%27s+Competitive+Strategies.png</image:loc>
      <image:title>Insights - Competitive Strategies: Porter’s Generic Strategies That Work - Make it stand out</image:title>
      <image:caption>Porter’s Generic Competitive Strategies</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/f25cfa08-1bff-48fe-9559-692b366bd296/Nights.png</image:loc>
      <image:title>Insights - Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - The Importance of Impressions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/d8dbd934-bce0-4dbb-a97f-fb9614f05cbc/Generic+Levels+with+Seven+Measures+and+Ten+Metrics.png</image:loc>
      <image:title>Insights - The Importance of Impressions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - The Importance of Impressions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/d858b022-856e-4652-abe8-03e532419643/Looker+Studio+-+Impressions+Details.png</image:loc>
      <image:title>Insights - The Importance of Impressions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Sign at Tukaluk Campground and Cabins. Photo by Jeff Nelson.</image:caption>
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    <image:image>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>RV Campsites at Tukaluk. Photo by Jeff Nelson.</image:caption>
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    <image:image>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Cabin #3 at Tukaluk. Photo by Jeff Nelson.</image:caption>
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    <image:image>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Allison and Sean. Photo by Jeff Nelson.</image:caption>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>My Tenting Site. Photo by Jeff Nelson.</image:caption>
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    <image:image>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Tricia, Noah and Me at Kettle Vally Rail Trail near Kelowna. Photo by Jeff Nelson.</image:caption>
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      <image:title>Insights - Awesome Tenting Campsite: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Strategy Session At Joanne’s. Photo by Jeff Nelson.</image:caption>
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      <image:caption>Image by Nicholette Freele</image:caption>
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    <image:image>
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      <image:title>Insights - The Intensiveness of Marketing is a Choice: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Developed by Jeff Nelson and Joanne O’Connell</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-08-12</lastmod>
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      <image:caption>From Instagram page for Tukaluk Campground and Cabins</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
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      <image:title>Insights - Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Illustration by Jeff Nelson</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/b65f3245-94f2-4138-abe8-57db5b5c9496/Google+Search.png</image:loc>
      <image:title>Insights - Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Screen capture from Google Search</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/c4d8dc69-3fce-4cfe-9852-917d33761aee/Home+page.png</image:loc>
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    <image:image>
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      <image:caption>Screen capture from Google Search Console - Impressions</image:caption>
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      <image:caption>Screen Capture from Google Analytics - Visits</image:caption>
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    <image:image>
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      <image:title>Insights - Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Screen capture showing filter in Google Analytics for Offers</image:caption>
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    <image:image>
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      <image:title>Insights - Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Screen capture from Google Analytics - Offers</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/ac21870b-54ac-41cd-925b-7270bb9d8941/2024-06-03+-+Tukaluk+Campground+-+Customer+Acquisition+Model+-+Design.png</image:loc>
      <image:title>Insights - Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/a905c35d-c5be-417f-b895-f3aa4811cc53/2024-06-09+-+Tukaluk+-+Google+Analytics+-+Report.png</image:loc>
      <image:title>Insights - Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/c260f09e-aab1-4ae5-98ee-eaefcb1fd5fa/2024-06-09+-+Tukaluk+-+Google+Analytics+-+Users.png</image:loc>
      <image:title>Insights - Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/40486496-880e-4004-ac9f-f072fa41f92d/2024-06-09+-+Tukaluk+-+Google+Analytics+-+Channels.png</image:loc>
      <image:title>Insights - Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/4f397ece-6fea-4842-814f-b93bd40d4c4d/2024-06-09+-+Tukaluk+-+Google+Analytics+-+Users+Table.png</image:loc>
      <image:title>Insights - Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Developed by Tanya White</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/be25e2c2-550c-4fb6-9595-a07e3387a712/Model.png</image:loc>
      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Developed by Tanya White</image:caption>
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    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>By Jeff Nelson</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>By Jeff Nelson</image:caption>
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    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>By Jeff Nelson</image:caption>
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    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>By Jeff Nelson</image:caption>
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    <image:image>
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      <image:title>Insights - Step 2: Design the Model: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>By Jeff Nelson</image:caption>
    </image:image>
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      <image:title>Insights - Step 1: Asking Important Questions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>From Google Maps</image:caption>
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    <image:image>
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      <image:title>Insights - Step 1: Asking Important Questions: Let’s Take A Look at Tukaluk - Make it stand out</image:title>
      <image:caption>Illustration by Tanya White (I added the Xs. Don’t blame Tanya for those.)</image:caption>
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      <image:caption>Formatting by Jim Bisakowski</image:caption>
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      <image:caption>Image by Tanya White</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Image by Tanya White</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>By Tanya White</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What is Your Marketing/Sales Funnel? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/8b68d3d6-bc7d-40e2-b1e1-04adef5dacfd/image-asset-8.jpg</image:loc>
      <image:title>Insights - What is Your Marketing/Sales Funnel? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/ff6c01d1-31f6-4d21-9f06-622dabe5d723/image-asset-9.jpg</image:loc>
      <image:title>Insights - What is Your Marketing/Sales Funnel? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/8eed62dc-4a4c-4f06-a381-d9737c36b9be/image-asset-10.jpg</image:loc>
      <image:title>Insights - What is Your Marketing/Sales Funnel? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Marketing or Sales: What to Do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/d62c3a6e-35e1-4d2c-9a96-c632c1b1c22e/image-asset-12.jpg</image:loc>
      <image:title>Insights - Marketing or Sales: What to Do? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Quick Measures for Brand Awareness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Outcomes and Targets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65a041b2158a2d5f65eefa90/55c72cb0-198c-4e92-9756-5c7c5356b276/image-asset-18.jpg</image:loc>
      <image:title>Insights - Outcomes and Targets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Measures vs Metrics for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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