Digital Marketing Trends and Predictions for 2017 with Doug Lacombe

Calgary Executives Association is pleased to have Doug Lacombe as our guest speaker for our Open House breakfast on Wednesday, February 15th. We invite you to join us.

Doug Lacombe is the founder and president of Communicatto and has over 20 years experience in media (newspapers), web publishing, software, telecom (wireless data and voice), and social media.

Are you curious about what the future holds for Digital Marketing?
What do you think the key trends will be?

  • Automation?

  • VR?

  • Blockchain?

  • Machine Learning?

  • AI?

Join us on February 15th to find out Doug's perspective. Register today! 

This event is open to anyone who is interested in learning more about the Calgary Executives Association.

Here is a teaser from Doug:

Video Training and Chris Cromwell's Entrepreneurial Story

On Saturday, I spent the day learning about video. I know quite a bit about video. I have even taught how to make video. The issue is I don't do videos and I'm trying to figure out why. I'll tell you why I don't at the end of this post.

I found out about the workshop via Meetup. I even paid for the workshop via Meetup. That alone was interesting. I had never paid for anything on Meetup. I paid $97 for an 6 hour workshop; not too bad. I also wanted to attend because I like to meet people and learn how they do things.

Our instructor for the day was Chris Cromwell, Creative_Crom. Great guy. Lots of energy. Knowledgeable. Interesting. He is an artist that does incredible art. He also designs and develops websites. His site is Value of Creativity. You can see his original art on his Pinterest page

Chris and some of his partners own a house in SW Calgary that they are opening up to entrepreneurs as a work space. Interesting idea. Here's a link: TheEntrepreneurHouse.ca. We met in the boardroom which is in the basement. The house has been well renovated so it was clean and well lit.

We covered the following topics:
- Social Psychology + Why Video Works so well
- How to Record / Edit Videos on your Smartphone
- How to Share your Story Effectively through Video
- How to Sell Products / Services with Video
- Adding Video to your Website Strategy
- Creating a Video Marketing Plan
- Creating Passive Income with Video
- Ranking your Video on Page ONE of Youtube
- STRATEGY: How to make $1,000 with one video

At one point during the training, Chris told a portion of his life story and how he ended up becoming an entrepreneur. I took a video of him sharing his story. 

So what is stopping me from doing video. There are a few reasons:

1. Technology
You can't do video without understanding the technology. Cameras, file formats, editing, captions, saving, uploading, etc.

But I think I can overcome those hurdles.

2. Time
There is no question that planning, shooting, editing, uploading and "marketing" videos takes time. 

But again, if there is a payoff and I think there is, I'm willing to learn and I'm willing to take the time. 

3. Lighting and Sound
You have to be able to hear what people are saying and what is happening in the video. I did a video a few years back and the wind was howling in the background. I could hardly hear the person that was speaking in the video. Frustrating.  Siksika Nation, Harley Sitting Eagle

But now that I have made that mistake, I'm aware of the issue, and I can adjust the environment, use a microphone, or compensate somehow. I'll learn.

4. Seeing Me
The main reason I don't like shooting video is that I don't like to hear my voice and I don't like to look at videos of me. I'm the problem. I'm self conscious.

But I don't have to be self-conscious or shy. I can change. I think. I hope. That is my "resolution" for 2017. I want to get comfortable with video and seeing myself on video. 

What the World Needs is a New Browser - Vivaldi

Seriously. I thought we had enough Internet browsers. I use 3 on a regular basis. I use Chrome as my main working browser. I login using my work ID. I use Firefox to access client related programs like our CRM (Solve 360), Google Analytics, and Google AdWords. Up until today I was using Microsoft Edge to log into my personal email. 

But today I heard about a new browser program called Vivaldi. You can read a long article by Fast Company here. So far the advantages that I see are:

1. Fast loading time
It's fast. Enough said.

2. Panels
This feature is loaded from the left side toolbar. Essentially, you can open up another "tab" and view another website. I'm often looking at 2 different websites or programs at the same time. In the screenshot below you can see that I have opened up our website in the panel and I'm also looking at our tool, SEO-Browser on the right side. This is much simpler to setup than opening a new tab and resizing everything to fit on the screen. There is no "search" capability in the panel - you have to know  the exact URL of the website you want to look at which feels strange. And you can't pop the panel out to be a tab or a new window. That would be nice.

  3. Lot of Customization There is easy access to Settings and lots of options to customize your experience. I haven't tried all the settings. But what I have seen looks great. In contrast to Chrome this program is feature rich. There is a lot to play with. Kinda interesting and fun. Give it a try. Let me know what you think.

 

3. Lot of Customization
There is easy access to Settings and lots of options to customize your experience. I haven't tried all the settings. But what I have seen looks great. In contrast to Chrome this program is feature rich. There is a lot to play with. Kinda interesting and fun.

Give it a try. Let me know what you think.

Incredible Support from Microsoft

I haven't phoned Microsoft for support for many years. In fact, I wasn't even sure that there was such a thing as support from Microsoft. I called, once, about 15 years ago and the experience was terrible. I had to wait in line for 40 minutes, the technician was dumb and I had to pay $35 or something like that for the support call. I haven't bothered to call Microsoft since then.

Until yesterday. And I was overwhelmed with the speed and ease that my issue was resolved.

For the last 2 weeks I have not been able to download and open Excel and Word files. I sometimes wonder, in the shadow of Google Drive, why I bother with Excel and Word but they are still great products, so I continue to use them.

But I digress. Not being able to open Excel files is a real pain. Yesterday I was even contemplating re-building a spreadsheet for an Mx3 Metrics client. But in a last ditch effort I decided to call Microsoft Support.

Wow. Was I ever surprised. I filled out a form for a call back. Wait time was supposed to be 1 minute which I didn't believe but it was actually true - I got a call back right away. I wasn't put on hold or redirected to another person. The technician asked me all the right questions. She diagnosed the issue. We connected remotely and she fixed the problem. Bada bing bada boom. Done.

I was very impressed.

Easy Screenshots using Lightshot

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I use screenshots all the time. For example, in nearly all my blog posts. I was using Alt-Print Screen to capture the screen and then modify the image in Paint. But I have found a new way to do this that is as simple as clicking the Print Screen button, highlighting the area and then copy-paste into programs like Word or Google Docs. 

The program is called Lightshot and it works fantastically. 

See: https://app.prntscr.com/en/index.html 

Here is a link to the demo video.

Try it and let me know what you think.