Outcomes and Targets
For years, when talking about business and marketing, I have used the terminology of goals and objectives. But I'm changing. I am now starting to use the words "outcomes" and "targets". There are a few reasons for this shift.
Measures vs Metrics for Marketing
I honestly thought that a measure and a metric were the same thing and I used the terms interchangeably. But I learned from Joanne that the difference is significant and important.