Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
Driving Up Revenues Between 2017 and 2018
In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.
Workshop at Creativity & Convergence Conference on Nov 30, 2015
On Nov 30, 2015 Jeff Nelson and Jake Blumes will be facilitating a workshop on using data to help make better marketing investment decisions at the Creativity & Convergence Conference in Calgary, AB.
17 Essential Marketing Metrics for Customer Acquisition
In this post, I will review a list of 17 measures and metrics that are essential for tracking the success of any marketing campaign focusing on the acquisition of new customers.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.
What is Your Marketing/Sales Funnel?
Our marketing funnel, or what we like to call it "Customer Acquisition Funnel", has 5 levels starting with Impressions and ending with Outcomes.
Quick Measures for Brand Awareness
The idea behind Leading Indicators is to identify a variety of measures that happen at some point before a sale is made. Nowadays, in an online digital world, measuring brand strength is significantly easier. I'll give you some examples of websites that I use on a regular basis to measure brand awareness for our companies and our clients.
Outcomes and Targets
For years, when talking about business and marketing, I have used the terminology of goals and objectives. But I'm changing. I am now starting to use the words "outcomes" and "targets". There are a few reasons for this shift.
Measures vs Metrics for Marketing
I honestly thought that a measure and a metric were the same thing and I used the terms interchangeably. But I learned from Joanne that the difference is significant and important.