Awesome Billboard by TanglePools.com
Billboard by Tangle Pools
My Dad will be celebrating his 90th birthday at the end of February this year. He lives in Edmonton so I try to visit him every 4-6 weeks.
On recent trips to Edmonton where he lives, I have been noticing and looking at the billboards along the highway. There are a lot. Most are on the sides of truck trailers that have been strategically placed in a farmer’s field close to the highway. I find most of the “truckboards” to be uninteresting and advertising pollution. Most have no relevance to me as a driver, as a traveller or as a middle-aged married male.
As an aside, whoever thought of the idea of putting ads on trailers and plunking the trailer into a farmer’s field is brilliant. The benefits for the stakeholders include:
Lots and lots of impressions for the company placing the advertisement (potentially generating revenue).
Employment and income for the company managing the relationships and providing the mechanism for the advertisements. Most of these trailers with ads are managed by 360 Ads in Calgary.
Potential products to buy for people driving by. Hopefully, a need for a consumer or business is eventually satisfied.
This advertisement by TanglePools.com for what looks like a backyard pool is interesting. It grabbed my attention because it breaks the rules for billboard ads - a sample of the product (an actual pool) leans against the structure breaking the common rectangle shape. I’m not planning to buy an outdoor pool (we had lows of -40C in Alberta last week) but I would recommend this company if a friend of mine was thinking of hosting a polar bear swimming party.
What do you think of this advertisement?
September 30, 2020: Update: This type of advertising is no longer allowed in Alberta.