10 Things I Learned from Joanne: Lesson 6
I learned from Joanne that from a high level, there can be issues with the product, the market, or marketing – or any combination of these. Classifying your company’s situation is the next step. In short, there are only a few situations that make logical sense.
10 Things I Learned from Joanne: Lesson 5
This time, when I asked her about the problem we were solving, she didn't hesitate. She raised her voice and said, "Ignorance!" Her answer was clear and to the point. As you can guess, this is one of the traits I love about Joanne. She says what she's really thinking and what she's passionate about.
10 Things I Learned from Joanne: Lesson 4
Inside the Model refers to all the numbers (measures and metrics) in the Customer Acquisition Model that the company controls. “Outside the Model” refers to information, trends, and forces that may have an impact on the company but are outside the company’s direct control.
10 Things I Learned from Joanne: Lesson 3
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 2
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 1
If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.
Book Launch: Intentional Marketing by Jeff Nelson and Joanne O'Connell
Join us for the launch of our book, "Intentional Marketing". Jeff Nelson and Joanne O'Connell will be there. We supplied eats. Cash bar.
A Time for Healing at La Brezza Ristorante
Learn about the recent developments at La Brezza Ristorante (Calgary, AB), including shifts in ownership and upcoming plans, as discussed during a recent visit with Maurizio Abdi, co-owner of the establishment. Dive into the current state and future prospects of this beloved restaurant.
A Few Things I Have Been Working On
Get updates on my teaching, supporting Kaycee Bearspaw, and upcoming marketing discussions. Plus, a sneak peek into my new 'Intentional Marketing' book.
Understanding Customer Lifetime Value
Customer Lifetime Value (CLV) is an estimate of the total value that your company derives from each customer. It does so by comparing lifetime value with what you spent to acquire that new customer.
Intentional Marketing: A Summary of 12 Steps
Below are summary of the 12 steps that Joanne and I are including in our book. The title of the book at this point is, “Intentional Marketing: The Power of Measurement and Alignment”.
Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
What I’ve Been Up To
This blog post outlines what I have been doing for the last 7 months or so. Enjoy.
Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Come and Enjoy A Day of First Nations Cultural Experiences at Keith Lefthand’s Ranch
In recent months I have been working with Keith Lefthand to offer First Nations cultural experiences and activities. In August and September, Keith and his family are hosting a variety of experiences, activities, and events at this ranch in Eden Valley.
Reporting Someone Who Has Died on LinkedIn
Hopefully, you don’t have the misfortune but just in case, here are the steps for asking LinkedIn to remove a member’s profile.
Marketing Automation: From LinkedIn to Prospects
In this blog, I talk about my experience with marketing automation, from the things that didn't work to what I'm doing now. I share the tools and steps I'm using, along with how I measure if it's working.
Intentional Marketing: From Measurement to Alignment
This is a copy of the presentation that recently I gave to marketing students in Professor Makgosa’s class at the University of Botswana. about Intentional Marketing - from Measurement to Alignment.