
Who Still Uses Business Cards? (Seriously, Who?)
Discover why business cards are obsolete in 2025 and what modern professionals are using instead.

Google is Dead
Is Google still king of search? Yes, but there are alternatives. This blog post explores how AI tools like ChatGPT are reshaping the way people search for information and what marketers need to do about it.

Plagiarism is Alive and Well
In schools and universities, plagiarism is treated like a felony. Copy a few lines from Wikipedia and boom—you're one foot out the door with an F on your transcript and a stern lecture about “academic integrity.” LLM and AI have made the act of plagiarism even more tempting. I am guilty of this pleasure, as evident in this blog post and other posts I have written.
But step into the real world? Plagiarism isn’t just alive and well—it’s thriving.

🕵️♂️ The Dark Underbelly of Marketing
Marketing has a reputation for being shiny, strategic, and sexy. But peel back the layers and what you find is a mess of chaos, caffeine, and crisis meetings. Welcome to the side of marketing no one brags about on LinkedIn.

Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners
In this post, we’ll break down the most popular AI platforms from a marketing perspective. Whether you’re writing blog posts, brainstorming campaigns, creating social content, or analyzing customer data, here’s what you need to know.


The Fundamentals of an Intentional Marketing Plan
If you're tired of guessing, chasing trends, or overcomplicating your marketing, here’s a high-level look at the fundamentals of building a marketing plan that works.

How Risk Tolerance Shapes Your Growth Strategy
This 2x2 matrix maps Sales Growth Potential (x-axis) against Risk Tolerance (y-axis). Whether you're bootstrapping a startup or managing a mature business, your position in this grid says a lot about your current strategy and where you want to go next.

Should I Focus on Profit or Revenue?
When evaluating a business or marketing strategy, one of the most important questions you can ask is: Should I prioritize revenue or profit? This 2x2 matrix offers a visual framework to assess your current position and guide your next steps. The vertical axis represents profitability, while the horizontal axis shows revenue scale.

Competitive Strategies: Porter’s Generic Strategies That Work
In this post, I’ll break down Porter’s Competitive framework using Canadian companies that follow each of the four strategies.

Acton Central - New Private School
Today, I would like to feature one of our clients: Acton Academy Calgary Central.

Marketing Strategy - Free Session
I’m inviting you to a free session about marketing strategy. You will learn the difference between strategy, tactics, and a plan.