The Fundamentals of an Intentional Marketing Plan
If you're tired of guessing, chasing trends, or overcomplicating your marketing, here’s a high-level look at the fundamentals of building a marketing plan that works.
How Risk Tolerance Shapes Your Growth Strategy
This 2x2 matrix maps Sales Growth Potential (x-axis) against Risk Tolerance (y-axis). Whether you're bootstrapping a startup or managing a mature business, your position in this grid says a lot about your current strategy and where you want to go next.
Should I Focus on Profit or Revenue?
When evaluating a business or marketing strategy, one of the most important questions you can ask is: Should I prioritize revenue or profit? This 2x2 matrix offers a visual framework to assess your current position and guide your next steps. The vertical axis represents profitability, while the horizontal axis shows revenue scale.
Competitive Strategies: Porter’s Generic Strategies That Work
In this post, I’ll break down Porter’s Competitive framework using Canadian companies that follow each of the four strategies.
Acton Central - New Private School
Today, I would like to feature one of our clients: Acton Academy Calgary Central.
Marketing Strategy - Free Session
I’m inviting you to a free session about marketing strategy. You will learn the difference between strategy, tactics, and a plan.