Google Business Profile: So Much To Do, So Little Time
Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.
Florence Nightingale Would’ve Crushed It in Marketing
Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.
Who Still Uses Business Cards? (Seriously, Who?)
Discover why business cards are obsolete in 2025 and what modern professionals are using instead.
Google is Dead
Is Google still king of search? Yes, but there are alternatives. This blog post explores how AI tools like ChatGPT are reshaping the way people search for information and what marketers need to do about it.
Plagiarism is Alive and Well
In schools and universities, plagiarism is treated like a felony. Copy a few lines from Wikipedia and boom—you're one foot out the door with an F on your transcript and a stern lecture about “academic integrity.” LLM and AI have made the act of plagiarism even more tempting. I am guilty of this pleasure, as evident in this blog post and other posts I have written.
But step into the real world? Plagiarism isn’t just alive and well—it’s thriving.
🕵️♂️ The Dark Underbelly of Marketing
Marketing has a reputation for being shiny, strategic, and sexy. But peel back the layers and what you find is a mess of chaos, caffeine, and crisis meetings. Welcome to the side of marketing no one brags about on LinkedIn.
Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners
In this post, we’ll break down the most popular AI platforms from a marketing perspective. Whether you’re writing blog posts, brainstorming campaigns, creating social content, or analyzing customer data, here’s what you need to know.