Google Business Profile: So Much To Do, So Little Time
Marketing Strategy, AI, Networking, Intentional Marketing, Marketing Tactics Jeff Nelson Marketing Strategy, AI, Networking, Intentional Marketing, Marketing Tactics Jeff Nelson

Google Business Profile: So Much To Do, So Little Time

Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.

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Florence Nightingale Would’ve Crushed It in Marketing
Marketing Strategy, AI, Networking, Intentional Marketing Jeff Nelson Marketing Strategy, AI, Networking, Intentional Marketing Jeff Nelson

Florence Nightingale Would’ve Crushed It in Marketing

Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.

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