Marketing Levers That Matter the Most for Small Businesses
The truth is, not all marketing channels are created equal. Some deliver results quickly and consistently, while others drain your time and budget with little return. The key is knowing which marketing levers to pull first.
How Bananas, ChatGPT, and Marketing Tie Together
Turns out tracking carbs, chasing targets, and avoiding shiny distractions isn’t just for weight loss — it’s for marketing too.
I lost 15 pounds in two months using ChatGPT as my accountability partner. The lessons I learned about weight loss — tracking, focus, and discipline — are the same ones I use in marketing.
The Visibility Ladder: Why Marketing Matters
If nobody knows you exist, nothing else matters. Being known is the first step to being trusted, chosen, and eventually referred. Visibility is the foundation of growth.
Google Business Profile: So Much To Do, So Little Time
Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.
Florence Nightingale Would’ve Crushed It in Marketing
Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.
Book Launch: Intentional Marketing by Jeff Nelson and Joanne O'Connell
Join us for the launch of our book, "Intentional Marketing". Jeff Nelson and Joanne O'Connell will be there. We supplied eats. Cash bar.
Intentional Marketing: From Measurement to Alignment
This is a copy of the presentation that recently I gave to marketing students in Professor Makgosa’s class at the University of Botswana. about Intentional Marketing - from Measurement to Alignment.
Workshop: The Intentional Marketing System - Fundamentals and Hands-On Application
This workshop is all about optimizing marketing investments and campaigns to get the biggest bang for your dollar. We cover measuring performance, analyzing results, and developing intentional actions.
Testing an Idea: Intentional Marketing
Introducing "Measure Twice, Cut Once: A Guide to Intentional Marketing" and the innovative Intentional Marketing System. Say goodbye to traditional funnels; we're embracing a "levelling-up" approach to engage customers at different stages. Thoughts?