Measure Twice, Cut Once
At first glance, quilting and marketing might seem to exist on entirely different planets. But whether you are sitting behind a sewing machine or a marketing dashboard, the foundation for success is surprisingly similar. In this post, I share the personal story behind my Tanzanian quilts and explore 9 unexpected parallels between crafting a quilt and building a successful marketing campaign—from respecting the pattern (strategy) to knowing when to use your seam ripper (pivoting). Read more to see why "measure twice, cut once" applies just as much to your next big launch.
The ROAD Framework: A Marketing System
The ROAD Framework connects marketing research, strategy, system development and execution. It helps companies diagnose whether they are unknown, not distinct or not selected, then build an intentional marketing system designed to help them get found, understood and chosen.
Before You Rebrand, Fix Your Position
For many SMBs, a rebrand will not fix the real problem. Brand helps people remember and trust you, but position helps them understand why they should choose you. Start with position, then build the brand around it.
What Is Your Punch Line?
Most businesses overload on “setup” (features, tools, credentials) but forget the punch line: the real value they deliver. Inspired by Michael Jr.’s TED Talk, this post explores why great marketing starts with giving, not getting.
Women at the Helm – Unprecedented
A record number of women now serve as presidents and prime ministers around the world, reshaping what global leadership looks like. Their achievements bring fresh perspectives, proven strength, and real progress toward more inclusive and representative leadership.
The Visibility Ladder: Why Marketing Matters
If nobody knows you exist, nothing else matters. Being known is the first step to being trusted, chosen, and eventually referred. Visibility is the foundation of growth.
Google Business Profile: So Much To Do, So Little Time
Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.
Florence Nightingale Would’ve Crushed It in Marketing
Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.
Who Still Uses Business Cards? (Seriously, Who?)
Discover why business cards are obsolete in 2025 and what modern professionals are using instead.
Google is Dead
Is Google still king of search? Yes, but there are alternatives. This blog post explores how AI tools like ChatGPT are reshaping the way people search for information and what marketers need to do about it.
Plagiarism is Alive and Well
In schools and universities, plagiarism is treated like a felony. Copy a few lines from Wikipedia and boom—you're one foot out the door with an F on your transcript and a stern lecture about “academic integrity.” LLM and AI have made the act of plagiarism even more tempting. I am guilty of this pleasure, as evident in this blog post and other posts I have written.
But step into the real world? Plagiarism isn’t just alive and well—it’s thriving.
🕵️♂️ The Dark Underbelly of Marketing
Marketing has a reputation for being shiny, strategic, and sexy. But peel back the layers and what you find is a mess of chaos, caffeine, and crisis meetings. Welcome to the side of marketing no one brags about on LinkedIn.
Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners
In this post, we’ll break down the most popular AI platforms from a marketing perspective. Whether you’re writing blog posts, brainstorming campaigns, creating social content, or analyzing customer data, here’s what you need to know.
The Fundamentals of an Intentional Marketing Plan
If you're tired of guessing, chasing trends, or overcomplicating your marketing, here’s a high-level look at the fundamentals of building a marketing plan that works.
How Risk Tolerance Shapes Your Growth Strategy
This 2x2 matrix maps Sales Growth Potential (x-axis) against Risk Tolerance (y-axis). Whether you're bootstrapping a startup or managing a mature business, your position in this grid says a lot about your current strategy and where you want to go next.
Should I Focus on Profit or Revenue?
When evaluating a business or marketing strategy, one of the most important questions you can ask is: Should I prioritize revenue or profit? This 2x2 matrix offers a visual framework to assess your current position and guide your next steps. The vertical axis represents profitability, while the horizontal axis shows revenue scale.
Competitive Strategies: Porter’s Generic Strategies That Work
In this post, I’ll break down Porter’s Competitive framework using Canadian companies that follow each of the four strategies.
Acton Central - New Private School
Today, I would like to feature one of our clients: Acton Academy Calgary Central.
Marketing Strategy - Free Session
I’m inviting you to a free session about marketing strategy. You will learn the difference between strategy, tactics, and a plan.