Should ROI for Marketing be High or Low?
When I start to work clients, many want to have a high ROI for marketing. But I have found that reality doesn’t bear this out. In fact, the opposite is true - a relatively low ROI is actually better than a high ROI. Companies should aim for a return on their marketing investment that is reasonable and optimal. Let me explain.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.