10 Things I Learned from Joanne: Lesson 9
I learned from Joanne that the outcome is the last behavior of the customer's journey.
10 Things I Learned from Joanne: Lesson 8
The short answer is that I learned that paying attention to impressions is important. In this article, I list the specific things that I learned from Joanne.
10 Things I Learned from Joanne: Lesson 7
What I learned from Joanne is that estimating involves thinking and asking questions. By Joanne’s standards, this means doing a lot more thinking and asking many questions than I do naturally. I have to consciously set time aside to think and develop questions. I’m getting better. Practice helps.
10 Things I Learned from Joanne: Lesson 6
I learned from Joanne that from a high level, there can be issues with the product, the market, or marketing – or any combination of these. Classifying your company’s situation is the next step. In short, there are only a few situations that make logical sense.
10 Things I Learned from Joanne: Lesson 5
This time, when I asked her about the problem we were solving, she didn't hesitate. She raised her voice and said, "Ignorance!" Her answer was clear and to the point. As you can guess, this is one of the traits I love about Joanne. She says what she's really thinking and what she's passionate about.
10 Things I Learned from Joanne: Lesson 4
Inside the Model refers to all the numbers (measures and metrics) in the Customer Acquisition Model that the company controls. “Outside the Model” refers to information, trends, and forces that may have an impact on the company but are outside the company’s direct control.
10 Things I Learned from Joanne: Lesson 3
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 2
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.
10 Things I Learned from Joanne: Lesson 1
If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.
Are Impressions Reliable as a KPI?
This is an interesting question. I’m sure that most marketers would say that there are more important Key Performance Indicators (KPIs) than tracking and measuring impressions. But let’s think about this for a minute because I think that some characteristics of impressions are important. Important enough for us to consider impressions as a KPI.
Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
Driving Up Revenues Between 2017 and 2018
In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.