Quick Measures for Brand Awareness
The idea behind Leading Indicators is to identify a variety of measures that happen at some point before a sale is made. Nowadays, in an online digital world, measuring brand strength is significantly easier. I'll give you some examples of websites that I use on a regular basis to measure brand awareness for our companies and our clients.
Managing Online Reviews
One of the challenges that all our clients call us about is how to manage online reviews. Depending on the industry a company may have to manage reviews on 3-6 websites.
Outcomes and Targets
For years, when talking about business and marketing, I have used the terminology of goals and objectives. But I'm changing. I am now starting to use the words "outcomes" and "targets". There are a few reasons for this shift.
Measures vs Metrics for Marketing
I honestly thought that a measure and a metric were the same thing and I used the terms interchangeably. But I learned from Joanne that the difference is significant and important.