Build a GBP Scoreboard Before Your Coffee Gets Cold

For most mid-size businesses, Google Business Profile (GBP) is the most powerful marketing channel they have. It’s the first thing potential customers see in local search, and it often determines who gets the call, the click, or the job.

Here’s the problem: most companies don’t measure GBP in a meaningful way. They glance at Performance now and then, but they don’t connect the dots between visibility and actual leads.

The good news? You can set up a live GBP Scoreboard in Looker Studio in about the same time it takes to finish your morning coffee.