Build a GBP Scoreboard Before Your Coffee Gets Cold

Scorecard Created by Jeff Nelson using LookerStudio and PorterMetrics

Visualize Local Search in 15 Minutes

For many mid-sized businesses, Google Business Profile (GBP) is a powerful marketing channel. It’s often the first thing potential customers see in local search, and it often determines who gets the call, the click, or the job.

Here’s the problem: most companies don’t use GBP in a meaningful way. After they set it up, they rarely look at Performance, and often they don’t connect the dots between visibility and actual leads.

The good news? You can set up a live GBP Scoreboard in Looker Studio in about the same time it takes to finish your morning coffee.

Seriously, in just 15 minutes, you can go from guessing to knowing if your business is showing up in local search and turning that visibility into calls, clicks, and reviews.

Why a Scoreboard (Not Just a Report)?

Reports and dashboards collect data. A scoreboard tells you whether you’re winning or losing.

Think about sports: the scoreboard doesn’t list every stat. It only shows what matters: the score, times, and momentum. That’s all the coaches and players need to adjust their game.

Your GBP Scoreboard should do the same. Instead of drowning in numbers, it highlights the few signals that matter most for local visibility and conversions.

The 3 Pillars of a GBP Scoreboard (Aligned with the Visibility Ladder)

Your GBP Scoreboard should track more than activity. It should reveal how your business is moving up the Visibility Ladder, from simply being seen, to being trusted, to being chosen.

1. Discovery → Visible

• Search views (appearances in Google Search)

• Maps views (appearances in Google Maps)

• Discovery vs. branded searches (are people finding you for your services, or only when they already know your name?)
  👉 These metrics show whether your business is visible in local search.

2. Engagement → Known

• Website clicks (visits from your GBP listing)

• Calls (direct calls from GBP)

• Messages (if enabled)
  👉 When customers take action, your business moves from being visible to being known.

3. Trust → Trusted

• New reviews each month

• Average star rating

• Response rate to reviews
  👉 Reviews and ratings build credibility. This is where your business becomes trusted and starts being consistently chosen over competitors.

By mapping GBP Performance data to the Visibility Ladder, your scoreboard tells a clear story: Are you simply seen, or are you becoming the go-to choice in your market?

How to Build It in Looker Studio (Before the Coffee Cools)

Step 1: Connect GBP to Looker Studio

• Use a connector like PorterMetrics (free and paid versions available).

• Authorize your GBP account and pull in Performance data automatically.

Step 2: Start with a Template

• Porter provides a ready-made GBP template.

• In seconds, you’ll see your search views, clicks, calls, and reviews laid out.

Step 3: Focus on What Matters

• Highlight 5–7 KPIs that directly reflect local performance.

• Example: calls, website clicks, new reviews, average rating.

Step 4: Set Benchmarks

• Example: “150 calls per month” or “average rating above 4.5.”

• A scoreboard without targets is just a report.

Step 5: Share It

• Send the live Looker link to your team or export as a one-page PDF.

• Review monthly to stay on track.

Total time? About 15 minutes. I bet your coffee will still be warm.

Why Mid-Size Companies Should Care

Large enterprises have agencies to track every channel. Small businesses often rely on gut feel. Mid-size companies are in the middle and need clear, simple proof of performance.

A GBP Scoreboard delivers that clarity. It shows if your company is:

• Visible in local search (Visible)

• Generating calls and clicks (Known)

• Building reviews and reputation (Trusted → Chosen)

It’s not about measuring “marketing in general.” It’s about measuring your most important local search channel.

Conclusion: Win Local Search While the Coffee’s Hot

Your GBP is already generating Performance data. The only question is: Are you using it?

By building a GBP Scoreboard in Looker Studio, you turn raw search stats into a game plan. You’ll know, month after month, whether your business is being discovered, engaged with, and chosen in local search.

And the best part? You can set it up before your coffee gets cold.

CTA: Want to see what a GBP Scoreboard looks like?

Reach out, and I’ll show you what I set up for Anduro Alliance.