Build a GBP Scoreboard Before Your Coffee Gets Cold
For most mid-size businesses, Google Business Profile (GBP) is the most powerful marketing channel they have. It’s the first thing potential customers see in local search, and it often determines who gets the call, the click, or the job.
Here’s the problem: most companies don’t measure GBP in a meaningful way. They glance at Performance now and then, but they don’t connect the dots between visibility and actual leads.
The good news? You can set up a live GBP Scoreboard in Looker Studio in about the same time it takes to finish your morning coffee.
The Visibility Ladder: Why Marketing Matters
If nobody knows you exist, nothing else matters. Being known is the first step to being trusted, chosen, and eventually referred. Visibility is the foundation of growth.
Google Business Profile: So Much To Do, So Little Time
Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.