Featured Alliance Partner: Craig Comstock

Craig Comstock is a partner of the Anduro Alliance.

In the marketing world, “consulting” is often a code word for a never-ending subscription.

You pay a monthly fee, you get a few reports that look busy, and you’re never quite sure when the "work" actually ends.

Craig doesn't operate like this.

He’s the founder of DRS Marketing.

He’s spent over 20 years learning that most businesses don't need more "theory." They need a plan that works and eventually ends.

The end of the "Never-Ending" Partnership

Craig’s approach is refreshing because it’s finite. He offers modules.

Instead of a vague, open-ended arrangement, he breaks work down into defined phases with clear outcomes.

If you are a client, you aren't hiring a permanent fixture; you’re hiring a specific set of executive-level inputs designed to get your brand out of the background noise and into the light.

It’s marketing with an exit strategy.

Beyond the "What" and the "Who"

Craig’s real strength is in building the foundation through strategic planning.

He’s noticed a common trap: businesses spend all their time on the "what" (their product) and the "who" (their target), but they forget to define the reason “why” people should care.

Craig uses his background in creative direction to help companies find their "why."

Often, differentiation is used to help understand why people should notice a company and buy their products. In Craig’s words: if you don't have a reason to stand out, you’re just part of the noise.

Why Craig is in the Alliance

We like Craig because he empowers his clients to be independent and not depend on him forever.

He brings 20+ years of foundation to the table—the kind of experience that knows when to ignore the latest trend and focus on the fundamentals that actually move the needle.

• Strategic Differentiation: He ensures the message actually cuts through the noise.

• Executive-Level Output: He replaces vague consulting with deliverables that create tangible results.

• Client Empowerment: He provides the roadmap and the tools so that businesses can eventually run the system without him.

Learn more about how Craig:

Connect with him on LinkedIn or visit DRS Marketing.