Who Sees the Sign Above the Toilet?
During a recent stint as a relief manager at the Kananaskis Wilderness Hostel, I found myself in a position to observe the intersection of customer behaviour and physical messaging. It was an observation made in the restroom, but it provided a stark lesson in the fundamentals of marketing strategy.
AI has Replaced my Father
In a world of search engines, AI and LLM, I find that I am often asking questions and looking for answers. Now, we ask AI like Gemini or ChatGPT to answer our complex questions, provide historical context, or offer a perspective on a difficult problem. That is a role that my father had. Lately, every time I type a prompt into a chat box, I find myself thinking of my father, Cliff Nelson.
Featured Alliance Partner: Craig Comstock
Craig Comstock spent over 20 years learning that most businesses don't need more "theory." They need a plan that works and eventually ends. Instead of a vague, open-ended arrangement, he breaks work down into defined phases with clear outcomes.
Featured Alliance Member: Nat Miletic
Nat is the owner of Clio Websites, and he has been quietly doing solid, thoughtful website work for a long time. The kind of work that does not need a drum solo, a funnel diagram, or a six-part manifesto to explain itself.
Measuring Marketing Performance Without Drowning in Data
More data does not lead to better marketing decisions. Clarity comes from focusing on a small set of metrics that connect marketing activity to revenue, conversion quality, and real engagement. Marketing performance is a frequent topic. Most discussions are about dashboards, reports, weekly numbers, and monthly reviews.
The Value of Sliding Doors
Sliding doors don’t demand effort. Great marketing works the same way. The best systems don’t require prospects to figure things out. They remove friction. They anticipate needs. They open at exactly the right moment.
What Is Your Punch Line?
Most businesses overload on “setup” (features, tools, credentials) but forget the punch line: the real value they deliver. Inspired by Michael Jr.’s TED Talk, this post explores why great marketing starts with giving, not getting.
Women at the Helm – Unprecedented
A record number of women now serve as presidents and prime ministers around the world, reshaping what global leadership looks like. Their achievements bring fresh perspectives, proven strength, and real progress toward more inclusive and representative leadership.