Marketing Should be Simple
Marketing should be simpler. This post explains why marketing often feels expensive, confusing, and random — and how better diagnosis, clearer priorities, and focused campaigns can help companies become easier to find, understand, trust, and choose.
The Little Lies Marketing Tells
Marketing often uses softer versions of the truth: optimistic sales promises, polite language, and familiar claims like “we are different.” But being different is not enough. The real work is creating clarity around why that difference matters to the customer.
Why I Built My Own CRM
Why I built a custom CRM in Airtable, what I learned, and why small businesses need a system for tracking opportunities.
Good Product Comes First: The Wandering Inn
Marketing matters, but it cannot save a product that people do not want. In this post, I use my experience listening to The Wandering Inn, a 48-hour audiobook I finished and still wanted more of, to explain why product comes before market and marketing. A good product creates its own energy. Marketing works best when it helps the right people discover something genuinely worth choosing.
How Fluent Are You in "Marketing Speak"?
Try this quiz to see if you know any of the many acronyms used in marketing.
Marketing is Like Playing Wack-a-Mole
If your marketing feels chaotic, it’s because you’re playing the wrong game. This article shows why reactive marketing fails—and how to replace it with a focused strategy that actually works.
Inbound Marketing is Dead
Inbound marketing is losing effectiveness. Learn why content, SEO, and funnels are no longer enough—and what to replace them with.
Who Sees the Sign Above the Toilet?
During a recent stint as a relief manager at the Kananaskis Wilderness Hostel, I found myself in a position to observe the intersection of customer behaviour and physical messaging. It was an observation made in the restroom, but it provided a stark lesson in the fundamentals of marketing strategy.
The Value of Sliding Doors
Sliding doors don’t demand effort. Great marketing works the same way. The best systems don’t require prospects to figure things out. They remove friction. They anticipate needs. They open at exactly the right moment.
I Failed. There, I Said It Out Loud.
I failed my Class 2 bus-driver road test, but in the process, I learned lessons about momentum, humility, and how marketing often requires the same patience as driving a school bus.
What I’ve Been Up To
This blog post outlines what I have been doing for the last 7 months or so. Enjoy.
Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Marketing Strategies During COVID-19 Pandemic
In this blog I discuss various marketing strategies to consider during the COVID-19 pandemic. There are four different approaches based on maintaining or gaining market share and low or high interaction with customers. Whether one chooses to relax, remind, engage, or expand their marketing efforts depends on factors like industry, cash flow, and market response.
7 Ways to Prove that You are an Awesome Marketer and Fool Everyone
In this blog I talk about seven tactics to appear as an exceptional marketer, including insisting on expertise, using impressive jargon, and more.
Awesome Billboard by TanglePools.com
I noticed billboards along the highway during visits to my dad in Edmonton, finding most uninteresting until I saw one by TanglePools.com, breaking the conventional shape with a sample pool. It caught my attention, though I'm not in the market for a pool.
Outstanding Ways to Get More Referrals
Learn how to boost your referrals with these simple strategies.
Should Marketing be Efficient or Effective?
Efficiency or Effectiveness? This, of course, is the age-old question. But I have an opinion which I will share later. To start with let’s explore what is meant by efficiency and effectiveness when it comes to marketing and how these are measured.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
An Endless Stream of Referrals
Want referrals? Give value, not self-promotion. Be unique, like Craig Elias with his orange shirt. Ask for referrals often. Stay connected via social media, blogs, and newsletters. Interested in Revenue Catalyst? Let's chat.