Steps for Starting a New Business - Weasel Tail Enterprises

Steps for Starting a New Business - Weasel Tail Enterprises

Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.

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Google Analytics Test - The Good, the Bad, and the Ugly
Google Analytics, Business Tips Jeff Nelson Google Analytics, Business Tips Jeff Nelson

Google Analytics Test - The Good, the Bad, and the Ugly

Explore a detailed analysis of Google Analytics data from three distinct clients, offering insights into user behavior and marketing strategies. From examining time frames to identifying strongest channels, delve into key observations and lessons learned from each case. Join me in deciphering the nuances of digital engagement and its impact on business success.

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Establishing Expectations
Business Tips Jeff Nelson Business Tips Jeff Nelson

Establishing Expectations

Establishing and managing expectations is key for success in business, as emphasized in books like "Crossing the Chasm" and "The Alpha Strategies." Regularly articulating goals, prioritizing expectations, and adjusting strategies accordingly ensure alignment with external realities and foster open communication for addressing challenges.

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Online Marketing: Cost vs Effort Diagram
Digital Marketing, Business Tips Jeff Nelson Digital Marketing, Business Tips Jeff Nelson

Online Marketing: Cost vs Effort Diagram

Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.

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Dealing with Negative Reviews - 9 Ways
Business Tips Jeff Nelson Business Tips Jeff Nelson

Dealing with Negative Reviews - 9 Ways

Dealing with negative reviews can be challenging, but there are effective strategies to handle them. From addressing the issue and making public or private replies to disputing or ignoring them, proactive approaches can mitigate their impact on your business's online reputation.

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